Asana, Inc. Announces Chief Executive Officer Changes, Effective July 21, 2025

Published: 2025-06-25 17:05:44 ET ASAN

Published on 06/25/2025 at 17:05

Asana, Inc. announced on June 25, 2025, that Dan Rogers will assume the role of Chief Executive Officer, effective July 21, 2025. A proven executive with extensive experience leading high-growth technology companies, Rogers will succeed Dustin Moskovitz, Asana?s Co-Founder and current CEO and Chair. As announced in March, Moskovitz will transition to the role of Chair, where he will contribute to product vision, strategic guidance and supporting Asana?s artificial intelligence (AI) initiatives.

Rogers joins Asana from LaunchDarkly, where he has served as CEO since 2023. During his tenure, he scaled the business while driving innovation and operational excellence. Rogers has helped some of the most influential companies in the cloud ecosystem to scale and grow their businesses.

Prior to LaunchDarkly, Rogers was President of Rubrik, a cloud data management and data security company, and earlier in his career he served as Chief Marketing Officer at ServiceNow. With a track record of leading growth in transformative enterprise SaaS businesses, Rogers is well-positioned to guide Asana in its next phase of profitable growth. Under Moskovitz?s leadership, Asana has grown into a leading enterprise work management platform for human and AI coordination.

With more than 170,000 customers, Asana is trusted by over 85% of Fortune 500 companies and generates over $700 million in annual revenue. The company is recognized for its award-winning culture and innovative AI-powered solutions, which includes the recent launch of AI Studio. As CEO of LaunchDarkly, Rogers delivered on the vision of creating a platform for software teams to build successful products, expanding into release automation, experimentation, product analytics and AI engineering.

As President of Rubrik, Rogers led products, marketing, specialist sales, go-to-market strategy, strategic alliances and corporate development. Prior to Rubrik, as Chief Marketing Officer at ServiceNow, Rogers was a part of the leadership team that grew the company to over $4.5 billion in revenue. Earlier in his career, Rogers held leadership roles at Amazon Web Services, Microsoft, Salesforce, and Symantec.

Rogers graduated as a Baker Scholar from Harvard Business School and has a Bachelor of Science degree in economics from the University of Birmingham.