New name for entertainment arm Alibaba

Published: 2025-06-02 07:01:42 ET BABA

Published on 06/02/2025 at 07:01

Alibaba now calls its digital media and entertainment division Hujing Digital Media and Entertainment Group, with Hujing being the Chinese word for orca (killer whale). This name change is part of a broader strategy to drive growth outside the core e-commerce and cloud computing businesses.

According to a statement on Alibaba's official WeChat account, the orca symbolizes features such as size, flexibility and intelligence, which fit with the entertainment division's vision of digital intelligence, symbiosis and happiness. This repositioning aligns with Alibaba's broader strategy to return to its original mission and explore new business opportunities.

The renaming fits within the broader animal theme of Alibabas brands, such as Tmall (black cat) and Cainiao (rookie bird).

Two years ago, Alibaba announced a major restructuring that saw the company split into six separate business groups, with the aim of breaking down internal silos and fostering innovation.