Lululemon Athletica Inc. Expands Store Footprint in Mexico

Published: 2026-04-20 10:21:14 ET LULU

Published on 04/20/2026 at 10:21 am EDT

Lululemon Athletica Inc. plans to increase its store footprint in Mexico in fiscal year 2026. In fiscal year 2026, lululemon plans to open approximately 15 stores across North America, including eight in Mexico. By the end of lululemon?s fiscal year, the company expects to operate more than 30 stores in Mexico.

Lululemon recently hosted two brand activations in Mexico that showcase the company?s longstanding strategy of creating exceptional retail destinations and building deep community connections. On March 29th, the company hosted the lululemon 10K CDMX 2026 race that drew nearly 8,000 participants into the heart of Mexico City, building community around running. And earlier this year, lululemon brought together more than 100 Mexico-based Ambassadors for a multi-day summit, strengthening brand affinity and supporting continued growth in the market.

The company?s Ambassador network, which includes partnerships with local athletes and instructors, is a core component of how lululemon drives authentic local connection and builds brand loyalty.