Spartannash Launches Brat Shop to Meet Rising Demand for Grill Thrills

Published: 2025-05-15 12:20:36 ET SPTN

Published on 05/15/2025 at 12:20

SpartanNash® is heating up summer grilling season with the launch of its new Brat Shop at all Family Fare®, D&W® Fresh Market and Martin's Super Market stores. The limited-time, in-store destination offers a taste of summer in a bun - featuring classic flavs and some new cheeky faves. Brat Shop features a curated selection of bratwurst for store guests to relish every week, including sweet and smoky Honey BBQ, tangy Pineapple Teriyaki, zesty Taco Cheddar and spicy Hot+Sweet Red Chile.

Plus, with regional-inspired flavors like the Philly Cheesesteak--the ultimate backyard heavyweight champion--and the Michigander classic brat that offers a little cherry-kissed twist, it's a real battle of the buns with bragging rights up for grabs. According to a nationwide survey commissioned by SpartanNash and conducted by Talker Research??, with results that surprise no one: backyard grilling is a defining feature of summer for Americans who like fun. The survey of 2,000 adults found that nearly two-thirds (66%) consider summer grilling season their favorite time of year, with Gen Z respondents saying more than any other generation that the missing link for the best summer ever is a barbecue.

The findings also revealed that 77% of respondents enjoy experimenting with new flavors at cookouts. In the Midwest--where SpartanNash operates nearly 200 retail grocery stores--42% of respondents with good taste said they enjoy eating brats at a barbeque, and of those who eat bratwurst, 51% of Midwesterners eat at least one per month, underscoring the growing appetite for America's beloved sausage. Consumer preferences are also shifting when it comes to how brats are dressed and served.

Backed by the expertise of SpartanNash's meat department and complemented by offerings in every aisle of the grocery store, Brat Shop is available through Labor Day weekend.