Voya Financial, Inc. Announces New Collaboration with Family First to Offer Caregiving Conierge Services

Published: 2025-05-20 11:50:40 ET VOYA

Published on 05/20/2025 at 11:50

Voya Financial, Inc. announced a new collaboration with Family First to offer personalized concierge caregiving support and solutions intended to help solve the caregiving challenges employees face at home so they can be better focused at work. Whether employees are caring for a child, aging parents or other eligible loved ones, Family First provides the resources and tools to help them find the optimal solutions along their caregiving journey. Family First's services are available to employee groups with Lifetime Life Insurance or Voya Leave Management.

Through Family First, employees will have access to professional, live support that can assist them with their caregiving challenges. All Family First Care Experts are accredited or certified care professionals, including nurses, social workers, mental health professionals and case/care managers. Their "Caregiving Risk Index" also incorporates a Caregiver Burnout Scale, which identifies how to prevent caregiving burnout.

A High-Tech Digital Care Hub designed by caregivers for caregivers to ensure it is user friendly and reduces the tasks caregivers and care recipients face. The app includes dynamic views, searchable care, support networks and a Care Library of educational videos and articles. Family First meets employees where they are and in the manner they choose -- via the mobile app, web portal, call in, video chat, email and text message.

Support for the loved ones of the employee. Family First services are also available to the loved ones of the employee involved in the caregiving journey. By including this comprehensive concierge caregiving service with Voya Leave Management, Voya is proactively offering resources intended to help employees manage their caregiving responsibilities and return to work sooner and with greater confidence and focus.

In addition, the launch of Voya's Lifetime Life Insurance solution expands on the company's broad scope of lifetime planning. This collaboration with Family First further builds on offerings through Lifetime Life that include estate planning and Voya's collaboration with Empathy to provide grief support upon the loss of a loved one. Together, this trio of non-insurance services provides employees access to personalized solutions that underscore Voya's dedication to giving employees the coverage and tools they need to thrive both now and into the future.

As an industry leader focused on the delivery of benefits, savings and investment solutions to and through the workplace, Voya is committed to its purpose of, together, fighting for everyone's opportunity for a better financial future.