Urban Outfitters And Sol De Janeiro Enter Distribution Agreement For Beauty Products
URBN
Published on 04/13/2026 at 05:07 pm EDT
Urban Outfitters welcomed Sol de Janeiro, the globally loved, fast-growing beauty brand known for its sensorial body care and bold Brazilian spirit, marking a new lifestyle retail partnership and the continued expansion of UO's assortment. The collection spans 40+ products across body care, fragrance and haircare, bringing Sol de Janeiro's signature line into UO's distinct merchandising lens. The partnership reflects a shared understanding of how Gen Z engages with beauty today, where fashion, culture, and daily ritual intersect.
As UO continues to expand its beauty and wellness assortment, the addition of Sol de Janeiro builds on this momentum, deepening the retailer's connection with the Gen Z community while further strengthening UO's position as a go-to destination for the categories and products defining youth culture. With viral demand and consistent sellouts across hero franchises, Sol de Janeiro has become a category leader defined by both cultural relevance and performance, whose hero Cheirosa Perfume Mists ? a category-defining format ?
have reached one unit sold every second globally. The partnership comes on the heels of Urban Outfitters' best-selling year for fragrance in 2025. UO brings Sol de Janeiro to life within its immersive retail experience, where fans can enjoy the brand's signature Brazilian-inspired rituals alongside apparel, accessories, shoes, and home.
From morning routines to festival-ready glow, game-day prep to everyday self-care, the collection invites shoppers to layer, mix, and play with the scents, creams, and oils that have made Sol de Janeiro a cult favorite. Full-size favorites and travel-ready sets make it easy to explore, with exclusive offerings like the Hair & Body Mist Discovery Duo and Mini Body Cream Duo arriving early summer. The Sol de Janeiro collection will be available in select retail stores and online.