Kornit Digital Ltd. and MAS ACME USA Sign Strategic Partnership That Unlocks the Agility Required to Win in Today's Fashion and Apparel Production Landscape

Published: 2025-05-21 09:05:37 ET KRNT

Published on 05/21/2025 at 09:05

Kornit Digital Ltd. signed a strategic partnership with MAS Holdings via subsidiary MAS ACME USA--a holistic, supply chain orchestration hub, located in North America to serve sustainable fashion and apparel brands. The deal will empower MAS customers, retailers, and brands, to quickly realize the vision of data-driven fashion production and become both more sustainable and profitable. The commercial agreement directly aligns Kornit with MAS Holdings - a global leader in fashion and sportswear apparel manufacturing, delivering end-to-end supply chain orchestration and operational excellence.

MAS is the largest apparel technology company in South Asia, collaborating with brands like Victoria's Secret, PVH, Gap,arks & Spencer, and Nike. This agreement formalizes the partners' commitment to building a viable production alternative for an industry continued by overproduction, unplanned markdowns, and supply chain inefficiencies. Uniting Kornit's digital on-demand production prowess with MAS' supply chain excellence and precision data diagnostics allows brands to avoid missing sales, respond with weekly, US production runs to optimize inventory levels at retail, all while minimizing waste, maximizing full-price sell-through, and freeing up working capital.

The strategic agreement provides brands and retailers with key benefits: On-Shore Supply Chain Flexibility eliminates the lack of responsiveness and long-lead times inherent in traditional fashion supply chains. Instead, enabling agile, local on-demand production to produce only what is needed, when and where it is required. Maximize Working Capital Efficiency and Profits by enabling brands to react rapidly to market trends that generate higher revenues through fewer missed sales and markdowns, with lower inventory carrying costs.

Truly Sustainable Growth through a more responsible data-driven, on-demand production model that all stakeholders value. A solution that delights consumers with in-stock availability without needing costly, extensive inventories, profoundly reducing waste and costs.