Coca Cola Europacific Partners : CCEP Approach to Tax 2024
CCEP
Published on 05/28/2025 at 08:06
TAX STRATEGY PAPER
Contents
WINNING TODAY, CREATING TOMORROW
Great brands
With strong core brands like Coca-Cola, Sprite, Fanta and Monster, and products in emerging categories like Costa Coffee, Jack Daniel's & Coca-Cola RTD and Powerade, we refresh consumers and create value for our customers
Great people
We have an engaging workplace that empowers our people to be the best for customers, today and tomorrow
Great execution
We bring our great brands to life and create value for our customers by delivering great execution with every customer, in every store or venue outlet, every day
Done sustainably
We want to deliver sustainable growth, create value for all our stakeholders and build a better future for our business, our communities and the planet.
CCEP Overview
Coca-Cola Europacific Partners plc and its subsidiaries (CCEP) are a leading consumer goods group in Western Europe and Australia, the Pacific region and Southeast Asia, making, moving and selling an extensive range of primarily non-alcoholic ready to drink beverages, and are the world's largest Coca-Cola bottler based on revenue.
We are growing our business and brands as a force for good, managing our social and environmental impact, and aiming to make our people and our stakeholders proud of our actions.
CCEP continues to recognise the growing importance of Environmental, Social and Governance issues to its stakeholders, including the focus on clear and quantifiable commitments. Our sustainability action plan, This is Forward, sits at the heart of our long-term business strategy, and is built on six key social and environmental areas where we know we can have a significant impact, and which our stakeholders want us to prioritise: climate action, sustainable packaging, water stewardship, promoting the wellbeing of our people and those working across our value chain, offering consumers more choice, with less sugar, and contributing to our local communities.
In delivering our growth ambition, it is our responsibility to operate the business in the long-term interests of all our stakeholders. We live up to our responsibilities as a business by being accountable, ethical and aware of the risks in everything we do. We invest, employ, manufacture and distribute locally; maintaining a strong commitment to the wellbeing of our communities.
We are growing faster together by combining the strength and scale of our large multinational business with an expert local knowledge of the customers we serve and communities we support. Our success is built on three pillars: great brands, great people and great execution.
We seek to focus on where we can make the greatest impact for our people, partners, consumers, the environment and our community - aiming to deliver value to all our stakeholders.
CCEP Overview
Region
Revenue (A)
(EUR m)
Revenue (%)
No. of Employees (A)
Corporate Income Tax Rate (%)
Great Britain
3,327
16.3%
3,519
25.00%
Germany
3,179
15.6%
6,551
30.61%
Spain, Portugal
3,398
3,891
SP: 25.00%
and Andorra
PT: 25.68%
France &
2,322
11.4%
2,631
25.83%
Monaco
Belgium &
1,070
2,048
BE: 25.00%
Luxembourg
LUX: 24.94%
Netherlands
785
3.8%
795
25.80%
Norway
398
1.9%
542
22.00%
Sweden
410
2.0%
738
20.60%
Iceland
82
0.4%
184
21.00%
Bulgaria
-
-
1,473
10.00%
Total Europe
14,971
22,372
Australia
2,475
12.1%
3,461
30.00%
New Zealand
NZ: 28.00%
and Pacific
Islands
694
3.4%
1,831
FJ: 25.00%
WS: 27.00%
Indonesia
403
2.0%
3,665
22.00%
Papua New Guinea
243
1.2%
555
30.00%
Philippines
1,652
8.1%
8,773
25.00%
Total APS
5,467
18,285
Total CCEP
20,438
40,657
Continued
2024 was another solid year for CCEP, underscored by continued top and bottom line growth, and our unwavering commitment to long-term value creation for our customers, partners, colleagues and shareholders. We have the momentum and platform to go even further together.
We make, move and sell some of the world's most loved brands - serving 600 million consumers, and supporting the growth of our 4 million customers across 31 markets. Our success is defined by the passion, hard work and commitment of the 40,657 people who work at CCEP. We combine the strength and scale of a large, multinational business with an expert local knowledge of the customers we serve and communities we support.
It was a privilege to join our colleagues in welcoming the Philippines to CCEP in 2024 in a joint venture with Aboitiz Equity Ventures Inc. The integration of the Philippines - with attractive underlying growth - strengthens our geographic diversification and supports the acceleration of growth across CCEP through exchanging best practice and talent.
(A) All shown data is as of 31 December 2024 (p. 83-84)
The Four Principles of our Tax Strategy
The OECD classification, the term "taxes" is confirmed to compulsory unrequited payments to general government or to a supranational authority. CCEP is transparent about its approach to tax and taxes paid, and we strive for an open dialogue with governments and society on tax matters. CCEP's tax operating environment and framework is guided by the CCEP Tax Strategy that is based on the four fundamental principles:
This Tax Strategy Paper is intended to provide our stakeholders with answers to the following questions:
How does our tax strategy align with our business strategy?
Approach to Tax
How do the taxes we pay and collect have an economic impact on the company, and the community?
Tax Contribution
Tax Governance
How can we provide comfort to stakeholders that our tax affairs are under control and risks are managed?
Tax Transparency
How do we communicate and establish relationships with the tax authorities?
The Four Principles of our Tax Strategy
We review our global policies annually to ensure we take account of any changes in the internal and external environment. If you have any questions, please email the CCEP Tax Team at
Disclaimer
Coca-Cola Europacific Partners plc published this content on May 28, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 28, 2025 at 12:05 UTC.