Zen Insurance Launches in the UK via New Applied Systems, One Call and Verisk Collaboration
VRSK
Published on 05/11/2026 at 12:08 pm EDT
Zen Insurance entered the market at a time when speed, efficiency and genuine product choice are becoming critical for competitive differentiators for digital-first brands. One Call is launching Zen Insurance in the UK using Verisk Ignite?s end-to-end policy management platform, working in conjunction with Applied Systems Europe?s Applied Rating Hub to support insurer connectivity. Zen Insurance, a new brand under One Call, will offer a no-touch, fully digital customer experience, enabling consumers to easily manage their policies through online portals, live chat and self-service interactions.
This efficient online operating model, powered by Verisk?s policy management system and Applied Rating Hub, enables One Call to pass along cost savings in the competitive customer pricing offered by Zen Insurance. Verisk Ignite, a cloud-based policy management platform, will power the brand. Ignite supports the full policy lifecycle ?
from quote and bind through to mid-term adjustments, renewals, documentation and billing ? enabling high levels of automation while reducing the operational complexity typically associated with launching new insurance brands. Ignite brings decades of insurance expertise, enterprise-grade scale, and strong governance to policy management.
Applied Rating Hub offers a single connection to a marketplace of 30+ personal lines insurers and Managing General Agents (MGAs), featuring more than 100 products and supporting full-cycle Electronic Data Interchange (EDI) trading across the UK insurance industry. Through a single real-time connection to multiple insurers, Applied Rating Hub reduces integration complexity and operational bottlenecks, helping businesses reach the market faster and deliver greater choices to customers. Zen Insurance begins with car insurance, supported by technology that enables flexibility across other vehicle categories and home insurance.