Women In Sports Online Event Focuses on Creating Memorable Experiences and Connect College Students with Careers in the Sports Industry

DAKT

* Felisa Israel shares years of experience in sports including the creation of the IMPACT Learning Institute

BROOKINGS, S.D. - Daktronics (NASDAQ-DAKT) is set to host the Women In Sports Online Event on February 11 at 10:30 a.m. CT with Felisa Israel, founder and executive producer of 10 Fold Entertainment, and founder, executive director and lead instructor of the IMPACT Learning Institute. The event will focus on Israel's years of experience in professional basketball's entertainment roles as well as her passion for curating memorable experiences including her efforts to connect college students with careers in the sports industry.

"We're looking forward to starting our Women In Sports year on a high note with Felisa Israel joining us to share her great experiences and perspectives on the event production side of sports entertainment," said Val Ellens, services marketing for Daktronics. "Her vast experience promises to offer great insights into sports marketing, fan entertainment and community involvement in sports. I'm excited to hear it all during our February event."

Israel's background includes working with the Phoenix Suns as the director of entertainment and special events as well as director of programming and entertainment. She then helped get the Phoenix Mercury started on the women's basketball side. She went on from there to start 10 Fold Entertainment, her own live event production company.

As her career took her into different areas, Israel worked with charities such as the Children's Hospital of Los Angeles and Straight But Not Narrow. These roles led to a strong relationship with the UCLA Anderson School of Management, where she taught, hired interns and began influencing the next generation. This connected her career deeper into the sporting industry as she founded the IMPACT Learning Institute, a professional development program providing education, mentorship, training and experiential learning opportunities for college students aspiring to have careers in sports, entertainment and media industries.

To register for February's event with Felisa Israel, click here.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

For more information contact:

MEDIA RELATIONS:

Justin Ochsner

Marketing

tel 605-692-0200

[email protected]

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