HI-CHEW® Returns to Fortnite With Limited-Time Games, Collectibles and New Mascot, Chewbie

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Super League Enterprise
Super League Enterprise

Three mini-games within the Minigame Box PVP Island will feature HI-CHEW® branded customizations for a limited time

HI-CHEW

HI-CHEW
HI-CHEW

SANTA MONICA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- HI-CHEW®, the immensely fruity, intensely chewy candy, today announced a new immersive integration with the hugely popular game Fortnite. Building on HI-CHEW’s successful Fortnite integration last year, this new collaboration is again powered by Super League (Nasdaq: SLE), a global leader in delivering immersive experiences across the world’s largest gaming platforms. HI-CHEW® branded customizations will be integrated into two of Fortnite’s Minigame Box PVP Island mini-games: Color Switch and Spin Cycle, in addition to HI-CHEW® Hoppers, a new custom minigame. Players can collect HI-CHEW® branded power-ups and in-game currency that can be redeemed for exclusive HI-CHEW® collectible hats.

HI-CHEW® recently announced its first official brand mascot, Chewbie, a plump, carefree chew, and this Fortnite integration marks their official debut to the gaming community. Players will get to interact with Chewbie through engaging dialogue or “Chewlish” audio as they play the HI-CHEW® Hoppers and Color Switch mini-games. Players will also encounter the mascot as a non-player character (NPC) in the game lobby, where they will earn experience points (XP), encouraging them to purchase HI-CHEW® collectibles. All customizations and prizes will be available to Fortnite users for a limited time from November 18 through December 15, 2024.

“After the success of last year’s integration, we’re thrilled to partner with Super League again to bring a new gameplay experience to our growing gaming community, this time featuring our fun new mascot, Chewbie,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Our goal is to bring HI-CHEW® into spaces where fans are already immersed, whether that’s on the digital screen or in-person, to make HI-CHEW® more than just candy but rather a full brand experience for the next generation of fans."

HI-CHEW® has also tapped popular Fortnite YouTube influencers Mustard, HomeOfGames, and Spaiidz to create dedicated content to showcase the HI-CHEW-branded mini-games, amplifying the excitement and engagement within the community. The videos will be dedicated gameplay videos that will focus on showing off the new HI-CHEW® mini-games within Fortnite, while encouraging players that HI-CHEW® is the perfect candy for gaming.

“Super League is committed to making immersive experiences that are entertaining, memorable, and ultimately build a deeper connection between brands and consumers,” said Super League Chair and CEO Ann Hand. “HI-CHEW® is dedicated to creating authentic and memorable connections with its audience making this a perfect partnership. We’re excited to continue the momentum from last year’s activation and continue to elevate HI-CHEW’s presence among the gaming community.”

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