Simulmedia and Optimizerx Announce Partnership from the Cannes Lions

Published: 2025-06-18 09:05:51 ET OPRX

Published on 06/18/2025 at 09:05

Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood®? Targeting (MNT) audiences across linear, digital, and connected TV (CTV) channels.

This collaboration allows healthcare brands--especially small and mid-size pharmaceutical companies and in-house planning teams--to activate clinically precise audiences across guaranteed premium TV and streaming inventory, with the speed and flexibility of programmatic advertising. MNT audience data enables consumer targeting at the household level, based on zip-9 geographic disease prevalence mapping, for a privacy-forward approach to the incorporation of clinical data to media targeting. Unlike other data providers, OptimizeRx holds two patents for ensuring HIPAA compliance and meeting the increasingly strict privacy standards of state-by-state laws.

In addition, MNT safely integrates comprehensive consumer data. Life science marketers benefit from scaled, data-driven linear TV and streaming activation and measurable brand impact. The partnership between OptimizeRx and Simulmedia allows for: Rapid deployment of data-driven linear and CTV healthcare campaigns, enabling a dynamic audience activation approach for TV; Predictive spot-level TV placements based on viewing behavior within clinically focused audiences during specific periods of the care journey; Real-time campaign adjustments using premium inventory, and a brand-specific, predictive clinical profile; Activation of compliance-grade MNT audiences across all major TV networks (250+) and streaming platforms in a single buy.