Truist Financial Corporation Unveils Truist Merchant Engage

Published: 2025-07-08 09:05:43 ET TFC

Published on 07/08/2025 at 09:05

Truist Financial Corporation unveiled Truist Merchant Engage, a new integrated merchant services platform designed to help small and medium-sized businesses streamline operations, gain real-time insights and scale with certainty. The launch marks a significant expansion of Truist's payments product suite and underscores the company's commitment to delivering modern, scalable technology that deepens client relationships and drives focused growth. This milestone reinforces Truist's ongoing investment in innovative payments technology -- built to meet evolving client needs and position the bank at the forefront of digital financial services.

The rollout, which began in late June and will continue into early 2026, marks a major step in Truist's journey to modernize business banking and deliver integrated, insight-driven solutions. It also marks the U.S. debut of the Pollinate platform, with Truist as the first U.S. bank to bring this solution to market. Truist Merchant Engage offers a smarter approach to serving business clients by unifying core financial services and merchant solutions into a single, intuitive digital experience.

The platform features real-time dashboards, dynamic onboarding, product discovery and self-service tools that simplify operations and unlock insights. Many of the over 30 million SMBs in the U.S. -- representing 99% of all businesses -- still rely on non-integrated payments and business services providers, costing them up to a full day each week in administrative tasks. Valued at approximately $40 billion, the U.S. merchant acquiring market presents a significant opportunity.