PSQ : PublicSquare June 2024 IR Presentation

Published: 2024-06-20 09:21:11 ET PSQH

June 2024 // Investor Presentation

Draft | For Discussion Purposes Only | Strictly Private and Confidential 1

Disclaimer

This presentation ("Presentation") has been prepared in connection with an update regarding fiscal year 2023 and first quarter 2024 financial results of PSQ Holdings, Inc. This Presentation does not purport to contain all of the information that may be required to evaluate PublicSquare. This Presentation is not intended to form the basis of any investment decision by the recipient and does not constitute investment, tax or legal advice. No representation or warranty, express or implied, is or will be given by PublicSquare or any of its affiliates, directors, officers, employees or advisers or any other person as to the accuracy or completeness of the information in this presentation or any other written, oral or other communications transmitted or otherwise made available to any party in the course of its evaluation of PublicSquare, and no responsibility or liability whatsoever is accepted for the accuracy or sufficiency thereof or for any errors, omissions or misstatements, negligent or otherwise, relating thereto. Accordingly, PublicSquare or any of its affiliates, directors, officers, employees or advisers or any other person shall be liable for any direct, indirect or consequential loss or damages suffered by any person as a result of relying on any statement in or omission from this Presentation and any such liability is expressly disclaimed.

Safe Harbor Statement

This Presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward- looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PublicSquare, anticipated product launches, our products and markets, future financial condition, expected future performance and market opportunities of PublicSquare. Forward-looking statements generally are identified by the words "anticipate," "believe," "could," "expect," "estimate," "future," "intend," "may," "might," "strategy," "opportunity," "plan," "project," "possible," "potential," "project," "predict," "scales," "representative of," "valuation," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions; however, the absence of these words does not mean that a statement is not forward-looking.Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) the outcome of any legal proceedings that may be instituted against PublicSquare, (ii) unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies for the management, expansion

and growth of the company's operations, including the possibility that any of the anticipated benefits of any transaction will not be realized or will not be realized within the expected time period, (iii) changes in the competitive industries and markets in which PublicSquare operates, variations in performance across competitors, changes in laws and regulations affecting PublicSquare's business and changes in its capital structure,

Draft | For Discussion Purposes Only | Strictly Private and Confidential 2

Who is PublicSquare?

PublicSquare is America's leading commerce and payments ecosystem that serves customers and businesses that value life, family, and freedom

Marketplace FinTechBrands

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Q1 2024 Highlights (1) (2)

Net revenue increased 9.2x while cash flow from operating expenses only rose 2.2x compared to first quarter 2023, showcasing the fact that our business is trending in an incredible fashion towards a profitable and sustainable path of growth

Increased net revenue by 817% to $3.5 million compared to the first quarter 2023

Pro forma first quarter net revenue was greater than all of 2023 net revenue. On a proforma basis Q1 net revenue was $6.4 million, including Credova, 12.2% greater than the 2023 PSQH net revenue

Increased PublicSquare Marketplace segment revenue by 150% compared to the first quarter 2023

Marketplace Monthly Average Users (MAU) in Q1 increased by 314% compared to the first quarter 2023

EveryLife, our life-affirming baby brand subsidiary contributed over $2.1 million in net revenue for the first quarter 2024, of which 75% was subscription-based

Ended the first quarter of 2024, proforma for the previously announced insider/affiliate investment, with $19.3 million in cash, of which $0.2 million was restricted cash

Launched PublicSquare Live, a shopping experience where our consumers can meet the founders and creators of PublicSquare businesses, hosted by former QVC host Erin Elmore

PublicSquare Live, during its inaugural debut on May 11, 2024, drove the highest total online orders for one day since Marketplace launch, exceeding PublicSquare Black Friday 2023

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1. Please see Non-GAAP Reconciliation in Appendix of this presentation

2. Pro forma for the previously announced Credova acquisition on March 14, 2024 and the $10.0 million insider/affiliate investment approved by shareholders on April 30, 2024

The Power of our Segments

Marketplace

FinTech

Brands

The Marketplace segment exists to help

The financial technology segment consists of

The Brands segment consists of D2C companies,

consumers "shop their values" and put purpose

Credova, a consumer financing and payments

such as EveryLife, a premium life-affirming baby

behind their purchases at tens of thousands of

company, with a cancel-prooftech-forward

products company, and Eden a values affirming

platform.

feminine care brand, as well as SaaS products,

small businesses that represent the American

such as PSQ Link.

"Main Street".

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The Power of the Parallel Economy (1)

100 million

Industry Agnostic

Americans within our

A customer dataset that transcends

identified TAM

traditional industry vertical silos

$7 Trillion

Next Generation Shoppers

The Parallel Economy represents the third

PublicSquare products and platforms effectively

largest GDP in the world

reach the next generation with tech-forward

experiences

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1. Source(s): Americans' Political Ideology: Gallup (2021)

Marketplace

In less than 24 months since our national launch, and with over two million app downloads and 80,000 merchants, PublicSquare has become the pre-eminent marketplace of small businesses that celebrate life, liberty, and freedom.

Draft | For discussion purposes only | Strictly private and confidential.

America's Marketplace

PublicSquare provides a marketplace where patriotic consumers can shop from businesses with inspirational stories to tell and high quality products to sell.

Achieved one million consumer accounts from launch faster than notable platforms like AirBnB, Twitter, and Spotify

Built a responsive and proprietary codebase for phone, tablet, and desktop

Employs dynamic content publishing and machine-driven recommendations

Built custom multi-merchant checkout in a single cart

Deployed multi-platform commerce with real-time price, promo, and inventory

Generates revenue through digital advertising, transaction fees, and affiliate agreements

Built secure wallet for tokenized payment cards

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Coming soon to PublicSquare shoppers and merchants

2A friendly payment processing and Credova financing Ability to sell firearms with FFL support Streamlined merchant onboarding and self-serviceAI-driven concierge shopping tools

Subscription support for merchants and owned brands

PublicSquare gift cards and mission-centered loyalty

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The financial technology segment consists of Credova, a consumer financing and payments company, with a cancel-prooftech-forward platform.

Draft | For discussion purposes only | Strictly private and confidential.

Disclaimer

PSQ Holdings Inc. published this content on 20 June 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 June 2024 13:20:03 UTC.