Lowe's Taps Creator Economy to Launch First Home Improvement Creator Network
LOW
Published on 06/10/2025 at 12:51
Lowe's announced the launch of the first home improvement creator network, designed for creators who bring DIY skills to life through projects, spaces and community. Built to support creators of all sizes, the Lowe's Creator Network helps creators share project-driven stories that build affinity for their own brands and for Lowe's. Among the first creators to join is MrBeast, the most-followed digital creator in the world, known for building massive audiences through inspiring content and his philanthropic efforts. Together, Lowe's and MrBeast are curated a dedicated storefront where fans can shop his favorite materials, tools and DIY projects - from obstacle courses to backyard builds - bringing MrBeast's signature creativity into homes across the country.
The Creator Network deepens Lowe's connection with Millennial and Gen Z audiences, generations who turn to creators for inspiration, authenticity and trusted advice. Through its relationship with MrBeast, Lowe's is now the exclusive building partner for season two of the highly anticipated series Beast Games. Staying true to its commitment to helpfulness, Lowe's red vest associates are moving in on the build of the latest BeastCity, a massive custom-designed complex that will house contestants and serve as the anchor set for the show.
The Lowe's Creator Network features a multi-tiered system built to support creators at every stage of their journey. Through competitive commissions and customizable storefronts linked directly to Lowes.com, creators can start earning from their content right away. Members also gain access to product samples, training resources and a range of opportunities to help grow their businesses and connect with their audiences.
As they advance within the network, creators unlock even greater value, including project funding, long-term sponsorships and exclusive access to events like the annual Lowe's Creator Summit. With more than 17,000 creators already enrolled during its beta launch, the Lowe's Creator Network is poised for rapid growth, aiming to expand its presence across social feeds nationwide. The network builds visibility for not only Lowe's but also for its vendor partners, with future plans to extend these opportunities through Lowe's Retail Media Network, enhancing brand presence and community engagement across all digital channels.
The Lowe's Creator Network is free to join. Creators can learn more and apply at Lowes.com/Creator.