USANA Health Sciences : Investor Overview Q1 2025
USNA
INVESTOR
OVERVIEW
NYSE: USNA
April 2025
USANA At-A-Glance
USANA develops and manufactures high-quality, science-based nutritional and personal care products with a primary focus on promoting long-term health and wellness. Products are sold through two distribution channels: direct sales and direct-to-consumer.
Headquarters:
Salt Lake City,
Utah
Founded:
1992
Full-Time Employees:
1,700
Annual Revenue:
$876M¹
Market Cap:
$480M2
Product Mix¹
Nutritionals 87%
All Other
Foods
1%
6%
Skincare
6%
Geographic Mix¹
North
Asia
9%
Americas
& Europe
Greater
23%
China
51%
Southeast
Asia
Pacific
17%
² As of 4/23/2025
Key Investment Highlights
BUSINESSDIRECT SALES
MODELOVERVIEW
OVERVIEW
5-Pronged Approach to Profitable Growth
Active Customer
Growth
New Market
Expansion and
M&A
Long-Term
Profitable Growth
Direct Selling
Model
Product Quality &
In-House
Innovation
Manufacturing
Active Customers
Key leading indicator for sales momentum
Associates
Preferred Customers*
Active Customers
Independent distributors
Customers who
of USANA products who
purchase USANA
also purchase for personal
products strictly for
use
personal use
Associates and Preferred
Customers who have purchased from USANA any time during the most recent three-month period
*China utilizes a Preferred Customer program that has been implemented specifically for that market.
Direct Selling Model:
A Key Driver of Operating Leverage
USANA distributes its products internationally through a direct sales
network of individual business owners (Associates).
Relatively low
incremental cost
to add a new
active customer
USANA Direct
Selling Model
Strong cash generation
Associate incentives and commissions for product sale
aligned w/ sales performance
Ability
to expand into
new international markets with moderate investment
In-House Manufacturing:
A Key Differentiator
69% of products are manufactured in-house
GMP manufacturing facility is designed to pharmaceutical standards
High-Quality, Science-Based Products…
Product formulations based on the latest scientific research
Highest quality raw ingredients for optimal bioavailability
Disclaimer
USANA Health Sciences Inc. published this content on April 24, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 24, 2025 at 16:09 UTC.