ROOT
Published on 04/14/2026 at 02:37 pm EDT
Root, Inc. and Carvana announced that their exclusive embedded partnership, Carvana Insurance Built with Root, has surpassed 200,000 policies sold. This success underscores the power of the industry?s first deep technical integration between a national car retailer and a digital-first insurer. Root is the exclusive embedded insurance provider for Carvana customers in the 36 states where Root currently offers car insurance.
Carvana Insurance Built with Root powers a seamless, fully integrated experience that brings personalized insurance directly into the car-buying journey. Root and Carvana are leading the embedded insurance category and setting the pace for innovation in the industry. Carvana Insurance Built with Root combines Carvana?s leading e-commerce platform with Root?s innovative data-driven insurance capabilities.
Together, the companies created a best-in-class, 3-click insurance purchase at the point of sale that removes friction from a traditionally complex process. The result is a simpler, faster, more intuitive way to buy both a car and insurance, setting the industry standard. As both companies continue to innovate across the automotive and insurance landscapes, this partnership stands as a bold example of how deeply aligned, technology-enabled collaborations can redefine customer experiences.