Mattel, Inc. and GCDS Announces Special Collaboration

Published: 2025-07-16 01:51:08 ET MAT

Published on 07/16/2025 at 01:51

Mattel, Inc. and GCDS announced a special collaboration that reconsiders the Polly Pocket brand through a luxury fashion lens for Mattel Creations, Mattel's design-driven platform celebrating the intersection of pop culture, fandom, and play. This partnership introduces a new chapter in the brand's legacy, combining imaginative storytelling with elevated design, all inspired by the heart of Milan. GCDS and Polly Pocket began their story in 2018 with a collection debuting on GCDS' Milan Fashion Week SS19 runway and expanded the partnership with a special edition of the Heart Bag debuting during GCDS' Fall/Winter 2024 runway show, "Toys for Adults." The bag's transparent shell opened just like the beloved Polly Pocket compacts of the past, with a charming lineup of miniature Polly Pocket figures inside, ready to add a dose of nostalgia and whimsy to any day.

Back again for a playful blend of fashion and nostalgia, Polly Pocket has partnered with GCDS to showcase a highly curated capsule collection and collectible compact that reflects both brands' shared appreciation for creativity, individuality, and cultural expression. Designed by GCDS Creative Director Giuliano Calza, the collection draws deeply from cultural roots, infusing the Polly universe with a distinctly modern Italian perspective. At the center of the collaboration is a compact inspired by classic Polly Pocket playsets and brought to life with details inspired by Italian lifestyle and urban charm.

In Milan on July 16, 2025 to commemorate the launch, Polly Pocket and GCDS will welcome fans into a fully immersive experience inspired by Polly's miniature universe, complete with interactive installations and the chance to purchase the Polly Pocket X GCDS Compact, merchandising, and selected items from the capsule collection. For the ones who will buy on site, there will be the chance to taste Polly Pocket themed food. The capsule collection and limited quantities of the Polly Pocket X GCDS compact will be available starting July 16, 2025 exclusively on gcds.com and then available on Mattel Creations,Mattel's design-driven platform celebrated the intersection of pop culture, fans, and play, starting July 18, 2025.