Braze Announces New Agentic Ai Capabilities Including Brazeai Operator, Brazeai Agent Console, and Braze Creative Studio

Published: 2026-04-23 05:20:35 ET BRZE

Published on 04/23/2026 at 05:20 am EDT

Braze delivered a new set of AI capabilities that transform how marketers build and deliver engaging and relevant experiences for their customers. BrazeAI Operator and BrazeAI Agent Console bring decisioning, content generation, and execution directly into the marketer?s workflow. By embedding AI into the core platform, teams can act on data in real time and turn strategy into live customer experiences faster.

BrazeAI Operator and BrazeAI Agent Console speed up campaign execution with AI-powered content generation, reduce dependency on technical teams to get campaigns out the door, and drive more relevant engagement by acting on customer data in real-time. The Braze Creative Studio connects creative production with campaign execution, giving teams a single place to manage assets and launch experiences. With direct integrations to Figma and Canva, it removes friction between design and delivery.

The Braze Creative Studio moves creative assets seamlessly from design tools into live campaigns, maintains brand consistency across channels with centralized asset management, and connects creative to real-time customer context for more relevant experiences. BrazeAI Decisioning Studio can now be hosted in Europe on Google Cloud, giving brands more control over how and where their data is managed. This expansion supports decisioning while also meeting regional data requirements.

BrazeAI Operator is a new in-dashboard AI assistant that helps marketers create campaigns, build custom agents, generate content, and troubleshoot workflows, reducing the time and technical expertise required to execute complex strategies. Cleo used BrazeAI Operator to rebuild its welcome experience around individual member needs. The American Diabetes Association applied BrazeAI Operator to redesign its eCommerce journey, moving from a single-message approach to a more dynamic, multi-step experience that supports deeper engagement and follow-up interactions.

BrazeAI Agent Console provides a new, centralized environment to build, manage, and deploy AI agents that generate content, interpret data, and adapt campaigns in real time. Dayuse used BrazeAI Agent Console to generate individualized messages at the moment of send, with each message informed by real-time customer context such as booking history, preferences, and language. This approach enabled the brand to move beyond static campaigns and deliver content that reflects each user?s situation as it happened.

Dayuse has seen a 90% increase in booking conversion rate, doubled incremental revenue for a key campaign, and achieved an additional 23% uplift in repeat engagement after adopting the capability. The new Braze Creative Studio brings creative production and campaign execution into a unified workflow, so marketers can move from concept to campaign faster while maintaining brand consistency. With the new Figma and Canva integrations, marketers can import creative assets and full email templates from popular design programs directly into Braze while keeping design fidelity intact.

A new centralized UI gives teams easy access to a composable set of content capabilities, including the new design tool integrations, a centralized media library, templates, brand guidelines, and more, making it simpler to use the features they need and scale what works. The Braze Creative Studio works seamlessly with the rest of the Braze platform, connecting creative execution with real-time data, intelligence, and cross-channel delivery so brands can transform generic assets into relevant, memorable brand experiences.