MARA Holdings, Inc. Appoints Nir Rikovitch as Chief Product Officer

Published: 2025-07-10 10:05:26 ET MARA

Published on 07/10/2025 at 10:05

MARA Holdings, Inc. announced the appointment of Nir Rikovitch as Chief Product Officer (CPO), where he will lead MARA?s product strategy, commercializing the company?s breakthrough technology into market-ready products that deliver operational utility and efficiency. Rikovitch joins MARA to build the company?s product discipline from the ground up, bridging engineering, strategy, and commercialization. In this role, he will focus on defining the roadmap for MARA?s products and engineering to deliver production-grade systems. Rikovitch brings deep expertise in product management, machine learning, and engineering leadership, with a proven track record in developing intelligent infrastructure across robotics, industrial automation, and autonomous systems. Most recently, Rikovitch served as Director of Product Management at Blue River, a John Deere Company, where he co-founded the autonomy unit and led the product strategy for autonomous construction machinery and advanced driver-assistance systems, unlocking more than $500 million in revenue across the enterprise portfolio.