FFIN
Published on 05/16/2026 at 06:51 pm EDT
$15.4 billion financial holding company headquartered in Abilene, Texas
Group of 8 separate bank regions
Trust and Asset Management Company with 9 locations and manages approximately $11.9 billion in assets
136 year history
2025
S&P GLOBAL TOP 50 PUBLIC BANKS
MEMBER FDIC
One Bank, Eight Regions Concept
One Bank
Consolidation of credit, customer contact center, internal audit, accounting, technology, human resources, risk management, training, and compliance (drives lower efficiency ratio)
Eight Regions
Regional Presidents run their regions
Local Boards - Movers and shakers of the Community
Keep our regions locally focused
Make sure we meet the needs of the community
Help us make better loan decisions
Help us market the region
https://www.ffin.com/locations
Franklin: Branch of Bryan / College Station - August 2023
Lumberton: Branch of Orange - December 2022
Bryan / College Station: Office of Trust Company - September 2020
Austin: Office of the Mortgage Company - January 2020
Grand Parkway (Spring): Branch of Conroe - Opened January 2019
Houston: Office of Trust Company - December 2018
New Waverly: Branch of Huntsville - August 2014 (New Building -Opened December 2018)
Beaumont: Branch of Orange - August 2014
Bank
Key Markets
Frost
San Antonio, Austin, Corpus Christi, DFW, Rio Grande, West Texas
International Bancshares
Rio Grande, Houston, San Antonio, Oklahoma
Origin Bancorp
Dallas, Louisiana
Prosperity
Houston, DFW, Austin, West Texas, South Central Texas, Oklahoma
Southside
East Texas, Fort Worth
Texas Capital
DFW, Austin, San Antonio, Houston
Triumph
Dallas
South Plains Financial, Inc.
Lubbock, Dallas, Houston, West Texas
Hilltop Holdings
DFW, Lubbock, Austin, San Antonio, Houston, Corpus Christi
Customer Service First (CS1st)
Began CS1st initiative in 2005 with Dennis Snow (former Disney executive charged with Disney's customer experience).
Implemented the Service Improvement Team with ten distinct teams with various strategic objectives.
Key Successes
Established a robust employee recognition program
Developed a centralized team to address system and process obstacles
Designed and implemented a nationally recognized Financial Exploitation program
Day of Service (Completed 10th Annual on October 13th, 2025)
Have transitioned what began as a service initiative into a culture of service excellence
Since 2019, the Company has partnered with Horst Schulze (co-founder and former COO of the Ritz-Carlton Hotel Company) to further enhance the Company's culture by developing:
Defined Clear Vision and Mission Statements
21 Service Non-negotiables
Daily Line-Ups
Train-the-trainer sessions for all branch managers (over 300 employees spent 2 days in training)
Incorporated into new employee orientation
Bank
Key Markets
Frost
San Antonio, Austin, Corpus Christi, DFW, Rio Grande, West Texas
International Bancshares
Rio Grande, Houston, San Antonio, Oklahoma
Origin Bancorp
Dallas, Louisiana
Prosperity
Houston, DFW, Austin, West Texas, South Central Texas, Oklahoma
Southside
East Texas, Fort Worth
Texas Capital
DFW, Austin, San Antonio, Houston
Triumph
Dallas
South Plains Financial, Inc.
Lubbock, Dallas, Houston, West Texas
Hilltop Holdings
DFW, Lubbock, Austin, San Antonio, Houston, Corpus Christi
Years with Company Years in Industry
Scott Dueser
Executive Chairman of the Board First Financial Bankshares, Inc.
50
55
David Bailey
Chief Executive Officer & President First Financial Bankshares, Inc.
23
23
Ron Butler
Vice Chairman of the
Executive Management Committee
33
44
Michelle Hickox
Executive Vice President & Chief Financial Officer First Financial Bankshares, Inc.
4
36
Kyle McVey, CPA
Executive Vice President
Chief Financial Officer & Investor Relations Director First Financial Bank
15
17
Luke Longhofer Executive Vice President Chief Credit Officer
First Financial Bankshares, Inc.
16
23
Lon Biebighauser, CTFA
President
First Financial Trust & Asset Management
18
21
Years with Company Years in Industry
Randy Roewe Executive Vice President Chief Risk Officer
11
36
John Ruzicka
Executive Vice President
Chief Banking Operations Officer
7
47
Brian Goodrich Executive Vice President General Counsel
2
26
Tim Brown
Executive Vice President Chief Information Officer
-
37
Years with Company Years in Industry
Chris Evatt
Senior Banking Executive 25 25
Southern Banking Regions
James Alexander
Executive Vice President 8 29
Commercial Banking
Rett Everett
Executive Vice President 4 23
Credit Administration - DFW
Keith Morton
Executive Vice President 2 22
Credit Administration - Southeast Texas
Michael Parker
Executive Vice President 3 18
Chief Compliance Officer
Javier Jurado
Executive Vice President 2 21
Chief Audit Executive
Jeff Vorhees
Executive Vice President 1 20
Treasurer
Eric Bonnell
Senior Vice President 2 22
Enterprise Risk Management 17
Senior Leadership
Years with Company Years in Industry
Josh Brown
Executive Vice President 11 16
Chief Human Resources Officer
Frank Gioia
Executive Vice President 10 38
Customer Care Center
Brandon Harris
Senior Vice President 10 23
Appraisal Services
Lori Hill
Executive Vice President 28 38
Retail
James Hinton
President 1 37
First Financial Mortgage
Gary Milliorn
Senior Vice President 11 37
Property Management
Years with Company Years in Industry
Chris Schjetnan
Executive Vice President 13 21
Community Lending and Outreach
Andrea Smiddy-Schlagel
Executive Vice President 7 37
Treasury Management
Dan Summerford
Executive Vice President 2 31
Director of Middle Market Lending
Violet Watson Griggs
Senior Vice President 6 7
Advertising and Marketing
Mike Wolverton
Executive Vice President 14 40
Consumer Lending
Years with Company Years in Industry
Marelyn Shedd, Abilene (CEO) 35 43
Marshall Morris, Abilene (President) 15 15
Nora Thompson, Bryan/College Station (CEO) 6 35
Austin Bryan, Bryan/College Station (President) 6 37
Marcus Morris, Chisholm Trail (CEO) 16 18
Austin Elsner, Chisholm Trail (President) 8 25
Justin Hooper, Cross Timbers (CEO) 22 33
Trent Swearengin, Cross Timbers (President) 26 28
Candice Kanady, Eastland Division President 25 25
Rodney Nabors, Greater Houston (CEO) - 36
Blaine Caillier, Southeast Texas (CEO) 15 15
Shelby Bruhn, Southlake (CEO) 4 25
Rick Vaughan, West Texas (CEO) 3 33
Rodney Foster, West Texas (President) 27 30
Experienced Regional CEOs & Presidents
*As of March 31, 2026
$13,102 $12,974 $13,106
$13,979 $14,312
$15,387*
2021 2022 2023 2024 2025 2026
(in millions)
*As of March 31, 2026
$10,566
$11,006
$11,138
$12,099
$12,467
$13,245*
$6,786 $6,944 $7,703 $8,751 $9,110 $9,859
$3,780 $4,062 $3,435 $3,348 $3,357 $3,386
2021 2022 2023 2024 2025 2026
Total Deposit Growth
(in millions)
Time
6.8%
Money
Market 20.1%
Non-interest
bearing checking 25.6%
NOW &
Savings 47.5%
*As of March 31, 2026
$5,427
$6,454
$7,163
$7,921 $8,188 $8,308*
2021 2022 2023 2024 2025 2026
Disclaimer
First Financial Bankshares Inc. published this content on May 15, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 16, 2026 at 22:50 UTC.