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Wetzel's Pretzels is opening a location in one of New York City's busiest shopping destinations, Macy's Kings Plaza, according to a press release.
Kings Plaza is located in the heart of Brooklyn. Wetzel's has formed a partnership with Macy's department stores. This unit is under the helm of experienced franchisee Sid Kapur, who owns eight other Wetzel's locations and has other brands to his portfolio, including Haagen-Daz, Qdoba and Popeyes.
"Bringing a new location to Macy's Kings Plaza is a meaningful step forward for my team, allowing us to share Wetzel's with even more people in the bustling New York metro area," Kapur said in the press release. "Located within Macy's makes it even easier for others to enjoy our delicious snacks on the go. When I was introduced to the brand, I would get the product once or twice a week. And, with simple operations, the concept is truly unmatched. I am looking forward to continuing to grow alongside the brand."
Jon Fischer, head of development at Wetzel's Pretzels, said Macy's has been a good partnership for the brand.
"Expanding into Macy's Kings Plaza highlights the resilience and vibrancy of our brand," he said in the press release. "As we celebrate 30 years in business and surpass the 400-unit milestone, we're excited to keep growing and sharing our pretzels with even more communities."
The news comes after Wetzel's recently opened a bakery within the Macy's department store in the Queens Center Mall in New York City.
Wetzel's Pretzels has more than 400 locations.
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