General Mills Cereal Training Camp Returns for Year Two with Justin Jefferson, Ja'marr Chase and Amon-Ra St. Brown and Exciting New Cereal Drops

Published: 2025-07-16 11:36:40 ET GIS

Published on 07/16/2025 at 11:36

General Mills announced that it is kicking off year two of its Cereal Training Camp by passing the ball to a new roster of cereal-loving football stars. This season's wide receiver lineup brings the swagger, the celebrations and a serious love for breakfast -- with Justin Jefferson, Ja'Marr Chase and Amon-Ra St. Brown putting their passion for competition and cereal to the test.

General Mills partners with Ja'Marr Chase, Justin Jefferson and Amon- Ra St. Brown for the second year of Cereal Training Camp, bringing energy from the end zone to the breakfast aisle. This electrifying trio is known for lighting up the end zone with their signature touchdown celebrations -- and now, they're bringing that same flair to the breakfast aisle with "tastes like a touchdown" flavors.

Like last year, Cereal Training Camp includes a new, limited-edition custom cereal, this time created by Jefferson. Named the Jettas Mix, it's a fruity fusion created by Jefferson himself, combining fan-favorite Frosted Lemon Cheerios and the recently released Cinnamon Toast Crunch Strawberry. In addition to the Jettas Mix, Cereal Training Camp delivers these football phenoms front-and-center on their own limited-edition boxes of beloved General Mills cereals, arriving on shelves beginning in August.

Each iconic box showcases a different player sporting a custom cereal jerseys on the front, with the back panel capturing their iconic moves in action. The full lineup includes: Justin Jefferson bringing his viral victory dance, "The Griddy," on Cinnamon Toast Crunch; Ja'Marr Chase showing off his swagger with the "Lucky Strut" on Lucky Charms; Amon-Ra St. Brown's head-turning "Honey Handstand" on Honey Nut Cheerios; REESE'S PUFFS cereal boxes featuring all three phenoms together on one standout box; And for the ultimate superfans, beginning September 4, Walmart.com will drop a collector's edition of the REESE'S PUFFs cereal box, complete with custom trading cards and a Bluetooth speaker, available while supplies last.