Life Time : Acquires High Performance Lifestyle Training (HPLT) to Complement Health and Wellness Experiences in NYC and Beyond
LTH
HPLT Founder and Entrepreneur Brian Mazza joins Life Time in new role
New York, NY, (April 10, 2025) - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, today announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. As desirability for Life Time continues to grow, this new relationship will further extend Life Time's presence in the health and wellness landscape in New York City and beyond, bringing unparalleled, curated experiences to Life Time members.
"At LifeTime we are relentless in our pursuit to help our members live healthier, happier lives wherever they are on their wellness journey, including those who are laser-focused on a high-performance lifestyle in both their personal goals and professional aspirations," said Jessie Syfko, Life Time Vice President of Group Training and Studio. "Brian's vision and passion align perfectly with our mission and together, we're excited to bring our members uniquely curated events and opportunities they can't find anywhere else."
With more than 15 years of experience spanning hospitality and fashion, Mazza has co-created some of NYC's strongest brands including The Ainsworth and Windsor Custom. Through HPLT, Mazza and his team have designed immersive, real-life experiences that challenge individuals to reach their physical and mental limits, cultivating a vibrant community of driven, high achievers.
HPLT's events are known for their intensity and transformative impact and will now be integrated into Life Time with access to exclusive retreats, self-development and growth workshops, and fitness challenges. This partnership promises to elevate the standard of health and wellness experiences, making them more accessible and impactful for Life Time's nationwide community.
"It's an honor to become a part of Life Time, the largest and most innovative leader in health and wellness," said Brian Mazza. "This relationship marks a transformative milestone for HPLT, enabling us to expand our reach and positively impact more lives through a broader brand presence. As part of the Life Time ecosystem, we are excited for the opportunities ahead and the future we'll build together."
The first integrated Life Time HPLT experience will take place May 15-18 in New York City with 3 days of keynote speakers including Life Time Founder, Chairman and CEO Bahram Akradi, Navy Seal Ray Cash Care and Iron Cowboy James Lawrence, multiple fitness activations, team runs, yoga and meditation and more. Details can be found at https://www.hpltraining.com/tickets.
For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.
About Life Time Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of 180 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and the most trusted LTH nutritional supplements and products. Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 42,000 dedicated team members.
Disclaimer
Life Time Group Holdings Inc. published this content on April 10, 2025, and is solely responsible for the information contained herein. Distributed via , unedited and unaltered, on April 10, 2025 at 14:39 UTC.