Zeta Global Unveils 'Zeta Answers' Ushering in the Next Era of Agentic Marketing

Published: 2025-06-04 09:20:23 ET ZETA

Published on 06/04/2025 at 09:20

Zeta Global unveiled 'Zeta Answers,' an AI-powered intelligence framework that automates complex tasks by turning marketing insights into answers, engages into actions, and actions into outcomes. Through Zeta's suite of agentic AI tools, Zeta Answers enables multi-agent workflows to provide marketers a direct path to action, with continuous optimization, and greatly reduces time spent between insight and execution. Zeta Answers is now available in early preview for select clients.

Zeta Answers marks a new era in Agentic Marketing - where intelligence not only predicts outcomes but autonomously acts on them. Unlike traditional data-driven models that stop at insight, Zeta Answers goes further - delivering a clear point of view and an immediate point of action, empowering marketers to move faster, spend smarter and scale what works. Early users of Zeta Answers saw a significant increase in ROI from campaigns, including a 30% increase in engagement and 10% lift in native ad performance.

Additionally, one enterprise campaign using Zeta Answers delivered over four times higher conversion and four times lower Cost Per Action (CPA) than a traditional campaign. Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels. The result is a connected flywheel of predictability, profitability, productivity, and performance.

The AI-generated answers trigger immediate cross-platform activation--no delays from toggling between dashboards. Each layer of the Zeta Answers flywheel fuels the next, turning insights into action and compounding value across the customer lifecycle: Predicting Outcomes: Trigger next-best actions with AI that anticipates intent--so marketers can act ahead of behavior, increasing conversions and accelerating growth; Proving What Works: Deterministic journey pathing and attribution across every channel--so marketers can prove what's profitable, double down on what works, and drive smarter investment; Exploring on Demand: Self-serve analytics uncover insights instantly--so any team can explore, validate, and act without slowing down for dev support; Analyzing to Optimize: A centralized, AI-powered hub surfaces real-time insights and recommendations--so performance keeps improving, automatically. At the core of Zeta Answers is the Zeta Identity Graph--a proprietary, people-based data asset built from over 245 million U.S. consumer profiles.

This foundation enables accurate identity resolution, signal enrichment, and measurable ROI across channels.