The Wall Street Journal: KFC's Strategy for a U.S. Comeback

Published: 2026-05-12 10:36:10 ET YUM

Published on 05/12/2026 at 10:36 am EDT

KFC is winning on the global stage and evolving to meet new opportunities in the U.S.

CEO Scott Mezvinsky shares with The Wall Street Journal how the brand is navigating changing consumer habits, embracing innovation, and staying competitive in a rapidly shifting market.

Watch the full interview to hear what's next for this iconic brand.

Disclaimer

YUM! Brands Inc. published this content on May 12, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 12, 2026 at 14:35 UTC.