Associated Banc : Bank Launches Family Banking Offering

Published: 2025-02-20 11:50:05 ET ASB

Green Bay, Wis. - Feb. 20, 2025 - Associated Banc-Corp (NYSE: ASB) ("Associated") has launched a family banking solution to provide customers with comprehensive financial services for adults/parents and their children.

Family banking was developed as part of Associated's investment in people, products and technology intended to deliver a better banking experience for customers.

"This family banking solution delivers on the Associated Bank promise to listen to customers and develop solutions to meet their financial goals at every stage of their banking and investment journey," said Steve Zandpour, executive vice president, deputy head of Consumer and Business Banking, Associated Bank. "With account controls and oversight, this new solution is a safe way to help develop financial literacy and good financial habits regardless of age."

Family banking offers several banking and educational features, including:

Associated maintains its position as a "Champion of You," consistently offering customers better digital controls, better insights and better tools to be financially stronger. The new offering is the latest example of Associated's ongoing commitment to innovation and customer focus.

Following the successful launch of a new digital banking platform in September of 2022, Associated has delivered several major customer-facing upgrades and product enhancements. This has contributed to double-digit increases in customer acquisition rates, double-digit decreases in customer attrition rates, and multi-year highs in digital banking customer satisfaction.

To learn more about the new family banking solution, visit the website.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $42 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Disclaimer

Associated Banc-Corp published this content on February 20, 2025, and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on February 20, 2025 at 16:49:07.378.