VENU
Published on 05/15/2026 at 06:57 pm EDT
VENU HOLDING CORPORATION
NYSE AMERICAN: VENU
MAY 2026
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Fan Founded. Fan Owned. Artist Inspired.
VENU Holding Corporation (NYSE American: VENU) is a publicly traded developer, owner, and operator of upscale live entertainment venues and premium hospitality destinations -operating with a durable, cash-flowing, repeatable public/private ownership model that leans into an experience-driven, REIT-like approach to live entertainment.
Redefining the concert experience by putting fans at the center -inviting them not just to attend, but to invest and own a piece of the experience.
Disrupting the traditional concert model with world-class venues in vibrant, often underserved markets. From outdoor multi-seasonal amphitheaters and luxury concert halls to curated dining and hospitality.
Operating campuses in Colorado and Georgia and new developments underway in Texas and Oklahoma.
Colorado campus features Ford Amphitheater, restaurants, and concert hall.
Georgia campus features restaurant and intimate concert hall.
ABOUT VENU
JW Roth is Founder, Chairman, and CEO of VENU
An entrepreneur with a passion for live music and premium experiences, Mr. Roth brings deep business acumen shaped by extensive experience across real assets, hospitality, consumer brands, and public companies.
Founder and CEO since the Company's inception in March 2017; he
became Chairman of the Board upon the Board's inception in 2021.
Mr. Roth is also the Founder and Chairman of Roth Industries, LLC, a 200-400 ton per week prepared foods plant located in Colorado Springs, Colorado, which manages one of the most popular global health brands, Whole30.
Additionally, Mr. Roth is the sole manager and 50 percent shareholder of Centennial Standard Real Estate Company, LLC and co-manager of Touch 4 Partners, LLC, a venture capital investment fund.
R
ABOUT THE FOUNDER
Goldman Sachs projects that the global live music market will reach approximately $40.6 billion in 2026, growing roughly 10% year-over-year.1
Concert ticket prices have nearly doubled over the past decade, and the trend has accelerated, with the average ticket for the top 100 tours in North America increasing more than 40% over the past five years to
$135.88, according to Pollstar.2
We are constructing outdoor music venues that redefine the industry and trailblazing a unique concert experience with our Luxe FireSuites, which offer the option of ownership.
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AVERAGE U.S. AMPHITHEATERS
40 years old
Outdated technology
Poor design limits consumer wants and lowers revenue
Limited premium seating options
THE AVERAGE LIFE OF NOTABLE U.S. AMPHITHEATERS1
INTENTIONAL PREMIUM SEATING
AMPHITHEATER DESIGN
SUNSET AMPHITHEATERS
State of the art sound & lighting
Multi-seasonal configuration
Designed for immersive experiences and revenue capture
Innovative heating technology
Luxe FireSuites & Aikman Clubs
8
1 Internal analysis of publicly available Wikipedia data on notable U.S. amphitheaters (see Appendix for dataset).
VENU IS LEADING DISRUPTOR OF THE LONG-ESTABLISHED LIVE MUSIC AND LUXURY HOSPITALITY INDUSTRY
AVERAGE U.S. AMPHITHEATER VS SUNSET AMPHITHEATERS
What do we do?
We build premium, state-of-the-art live entertainment venues through public-private partnerships.
How do we do what we do?
We work with municipalities to identify the economic impact our venue would have on their community, as we are a tide that lifts all boats.
We then work with the municipality to create a development agreement (partnership) that leads to one of our state-of-the-art venues being built in their city.
How do we finance what we do?
40% of financing comes from our municipality partners in each market; in the form of real estate, tax-incentives, and cash.
40% of financing comes from the pre-sale of fractional ownerships in each venue.
- Think of our amphitheaters like a condominium building, where each Luxe FireSuite is like a private condo, offering an exclusive and personalized experience.
20% of the financing comes from the
sale-leaseback of the real estate contributed by the municipality. In fact, this sale-leaseback typically generates a development profit.
The finance structure materially reduces upfront equity risk while aligning municipalities, operators and fans for long-term performance.
20%
SALE-LEASEBACK OF REAL ESTATE
40%
PRE-SALE OF FRACTIONAL OWNERSHIPS
40%
MUNICIPALITY PARTNERS
VENU MODEL
Revenue:
Tickets, One-off Premium Ticket Experiences
Parking -Multiple Options (i.e. Premium, etc.)
Concert Ticket Upgrades
F&B - Multiple Options Including Premium
Concert Experience Packages - i.e. Hospitality,
Concierge, Merch and Hotel Partnerships
Merch - Artist
Sponsorship - Naming Rights, Category and Enterprise Opportunities
Partnerships - Service Agreement Providers, etc.
Special Events / Private Rentals
"Soft Ticket" / Streaming
Venu's Premium Services
Fan Engagement Platform
Operating Expenses:
Talent - Artist
Labor - Security, Guest services, Parking, Box office, Hospitality, Police/EMTs
Production Costs - Sound, Lights, Video, Stagehands
Marketing - Tickets, Experiences and Product
Facility Costs - Utilities, Insurance, Tax, Cleaning
Licensing - ASCAP, BMI, GMR, SESAC
HIGHLY ATTRACTIVE UNIT ECONOMICS AND CASH FLOW GENERATIVE MODEL
What are the main components of revenue and operating expenses?
Case Study: Ford Amphitheater1
Guest Spend
Ticket sales drive the business to cover show costs.
We generate margin through ancillary revenue streams.
Average TOTAL Guest Spend: $140.72
Average Ticket Price - $85.50 (61%)
Average F&B spend at Ford Amphitheater -
$22.64 (16.1%)
Average Ticket Fees - $17.10 est. (12%)
Average Parking - $3.75 (2.6%)
Merch - $11.73 (8.3%)
1. The foregoing example is for illustrative purposes only and is based upon estimates and assumptions that, while considered reasonable by VENU and its management, are inherently uncertain. The assumptions and estimates underlying the illustration are subject to a wide variety of significant business, economic and competitive risks and uncertainties that could cause actual results to differ materially from those contained in the illustration. Accordingly, there can be no assurance that the illustrative results are indicative of the actual customer economics achieved at a given facility or that actual results will not differ materially from those presented in the illustration. Inclusion of the illustrative customer economics in this presentation should not be regarded as a representation by any person that the illustrative customer economics will be achieved.
ILLUSTRATIVE UNIT ECONOMICS AND CASH FLOW GENERATIVE MODEL
What are the economics of ticket sales, F&B, etc. ?
Average
ESTABLISHED DEVELOPER AND OPERATOR WITH PROVEN TRACK RECORD AND OPERATIONAL MOAT
Live Entertainment Specialist with a Unique Concept
Operating partners (Live Nation & AEG Presents) focusing on volume and market share, not reinvestment, for artist and guest experience improvement.
Overdelivering in underserved markets.
Curating market experience vs blanket model across the country.
We understand the shortfalls the industry has and have the experience, intent, plan to fix those friction points for the fans.
Sports teams (MLB, NFL, etc.) have understood the demand and the benefits of reshaping and reimagining venues. However, the music industry has lagged behind.
Until now - VENU has stepped up where others haven't
and is leading the way!
OPPORTUNITY FOR DIVERSIFICATION AND INCREMENTAL GROWTH ACROSS AUXILIARY REVENUE STREAMS
OPERATING & BOOKING PARTNERS
FORD AMPHITHEATER COLORADO SPRINGS, CO
SUNSET AMPHITHEATER AT BROKEN ARROW, OK
SUNSET AMPHITHEATER AT MCKINNEY, TX
EXCLUSIVE OPERATING AND BOOKING PARTNER
"OPEN ROOM" FOR MULTIPLE BOOKING PARTNERS.
CONFIRMED TO DATE:
Live Nation - booking partner
VENU in-house booking agency
EXCLUSIVE OPERATING AND BOOKING PARTNER
THE HALL AT BOURBON BROTHERS
EXCLUSIVE TICKETING PARTNER
LOCATED IN
COLORADO SPRINGS, CO GAINESVILLE, GA CENTENNIAL, CO (Coming 2027)
TIXR is contracted for four indoor
concert halls with VENU
OPPORTUNITY FOR DIVERSIFICATION AND INCREMENTAL GROWTH ACROSS AUXILIARY REVENUE STREAMS
CONCERT HALL TICKETING PARTNER
OPPORTUNITY FOR DIVERSIFICATION AND INCREMENTAL GROWTH ACROSS AUXILIARY REVENUE STREAMS
BRAND PARTNERS & SPONSORS
FORD AMPHITHEATER COLORADO SPRINGS, CO
SUNSET AMPHITHEATERS ACROSS OKLAHOMA & TEXAS
TROY
AIKMAN
ABOUT VENU®
STRATEGIC PARTNERSHIPS
Named Top West Coast Amphitheater on Billboard's 2026 Top Music Venues List
Nominated for Best New Concert Venue of the Year 2024 by Pollstar
Sold Luxe FireSuite Investments in a record 22 weeks, prompting
the addition of further investment opportunities.
o Increased from 60 to 92 suites to meet strong demand.
Booked and Operated in Partnership with Industry Leader AEG Presents
92 8-person Luxe FireSuites
40 8-person Terrace-Level FireSuites
Two Elevated Owners' Clubs
Roth's Sea & Steak opened November 8, 2025
Unparalleled views of America's Mountain, Pikes Peak
Premium Food and Beverage and In-Suite Service
Inaugural Season in 2024 (August through October)
20 Shows
Sold over 97,000 tickets
Average of $156 per fan
Gross receipts at Ford Amphitheater totaled $15.2 million, inclusive of ticket sales, concessions, ticketing fees, premium upgrades, as well as other receipts, which were subject to the split with AEG.
2025 Highlights (April through October)
28 Shows
Sold over 109,000 tickets
Gross Receipts: $15.2M (ticket sales, concessions, ticketing fees, premium upgrades, other receipts - before AEG split).
FORD AMPHITHEATER
Overview & Achievements
Venue Features:
Minimum 1M+ addressable population
Municipal alignment on outdoor amphitheater vision
Municipal cost participation target: 30-40%
High recent growth (new residential builds)
Disposable income for premium offerings
High net worth density for investor pool
Proven demand for premium suites
No competing venue in the market
Gaps in capacity level and routing
Top DMA in terms of sponsorship and partnership interest
Incentive packages and municipal partnerships
100K+ daily visibility (ideal for sponsorship value)
Shared, controlled parking (municipality-provided)
Efficient ingress/egress (drain venue in 30 minutes)
Noise sensitivity to nearby residential areas
TAKING ADVANTAGE OF A GROWING TOTAL ADDRESSABLE MARKET (TAM) IN UNDERSERVED MSAs WITH STRONG POPULATION GROWTH
Core Market Criteria:
Site Location Requirements:
1
2
3
4
Market Selection
Assess market and establish agreement with Municipality
6-12 months
Entitlement
Design
Construction
90-120 days
5 months
14-16 months
ROBUST AND IDENTIFIABLE DEVELOPMENT PIPELINE
Typical Development Timeline:
2017-2019 2023 2024 2025 20261
20271
20281
Bourbon Brothers Smokehouse & Tavern, CO
Phil Long Music
Hall, CO
Bourbon Brothers Smokehouse & Tavern, GA
Bourbon Brothers
Presents, GA
Ford
Amphitheater, CO
Roth's Sea & Steak, CO
Brohan's, CO
Notes Hospitality
Collection, CO
Sunset Amphitheater2:
Tulsa, OK
Sunset Amphitheater2:
McKinney, TX
El Paso, TX
The Hall at Bourbon Brothers, Centennial, CO
Bourbon Brothers Smokehouse &
Tavern, Centennial, CO
Sunset Amphitheater2:
Houston, TX
20
1 Anticipated activity across 2026-2028. 2 Sunset Amphitheaters are subject to name change once the naming rights have been sold.
VENUE OPENING DATES
Disclaimer
Venu Holding Corporation published this content on May 15, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 15, 2026 at 22:56 UTC.