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CHICAGO, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, announced that TrustRadius has recognized their product with a 2025 Buyer’s Choice Award.
TrustRadius Buyer's Choice Awards are based on vetted, unbiased customer reviews from January 1 to September 26, 2024. During the evaluation process, reviewers are asked if products and their support teams live up to expectations, and if they would buy the product again. These answers shape whether or not a product is chosen as best in the three key areas: capabilities, value for price, and customer relationship.
“This recognition reflects our commitment to providing customers with the most comprehensive social media management solutions in the market,” said Erika Trautman, Chief Product Officer, Sprout Social. “Earning such positive feedback from our users affirms the value of our approach, and we remain dedicated to delivering exceptional quality and support at every turn."
Sprout Social earned this award as a result of customer feedback, including:
“Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive of our social media strategy.”
“Sprout enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesn't work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.”
“We use Sprout Social heavily in our social media process. Specifically, we review past performance, identify growth areas and areas of weakness, double down on what's working, and execute toward our marketing goals. Without Sprout Social, navigating is like navigating without a compass. With a tool like Sprout Social, our strategy and tactics can evolve at the speed of change.”
"Sprout Social’s TrustRadius Buyer’s Choice Award win highlights its impact in empowering businesses to build authentic, data-driven connections with their audiences," said Allyson Havener, SVP of Marketing and Community at TrustRadius. "This award reflects Sprout’s commitment to providing a powerful, user-friendly platform that enhances social media management and engagement. We’re thrilled to celebrate Sprout Social for fostering customer success and helping brands grow in a rapidly evolving digital landscape."