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MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
EVENT DATE/TIME: NOVEMBER 07, 2024 / 9:30PM GMT
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
C O R P O R A T E P A R T I C I P A N T S
Nick Kormeluk Magnite Inc - Investor Relations
Michael Barrett Magnite Inc - President, Chief Executive Officer, Director
David Day Magnite Inc - Chief Financial Officer
C O N F E R E N C E C A L L P A R T I C I P A N T S
Laura Martin Needham & Company, LLC - Analyst
Shyam Patil Susquehanna Financial Group - Analyst
Jason Kreyer Craig-Hallum Capital Group LLC - Analyst
Tim Nollen Macquarie US Equity Research - Analyst
Omar Dessouky BofA Global Research - Analyst
Dan Kurnos The Benchmark Company, Inc. - Analyst
Brian Kraska Wolfe Research - Analyst
Zach Cummins B. Riley Securities - Analyst
Robert Coolbrith Evercore ISI - Analyst
Alec Brondolo Wells Fargo & Company - Analyst
Max Michaelis Lake Street Capital Markets - Analyst
P R E S E N T A T I O N
Operator
Good day, and welcome to Magnite's third-quarter 2024 earnings call. (Operator Instructions) Please note this event is being recorded.
I would now like to turn the conference over to Nick Kormeluk, Investor Relations. Please go ahead.
Nick Kormeluk - Magnite Inc - Investor Relations
Thank you, operator, and good afternoon, everyone. Welcome to Magnite's third-quarter 2024 earnings conference call. As a reminder, this conference call is being recorded. Joining me on the call today are Michael Barrett, CEO; and David Day, our CFO. I would like to point out that we have posted financial highlight slides on our Investor Relations website to accompany today's presentation.
Before we get started, I will remind you that our prepared remarks and answers to questions will include information that might be considered to be forward-looking statements, including, but not limited to, statements concerning our anticipated financial performance and strategic objectives, including the potential impacts of macroeconomic factors on our business. These statements are not guarantees of future performance. They reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from expectations or results projected or implied by forward-looking statements. A discussion of these and other risks, uncertainties, and assumptions is set forth in the company's periodic reports filed with the SEC, including our third-quarter 2024 quarterly report on Form 10-Q and our 2023 annual report on Form 10-K. We undertake no obligation to update forward-looking statements or relevant risks.
Our commentary today will include non-GAAP financial measures, including contribution ex-TAC or less traffic acquisition costs, adjusted EBITDA, and non-GAAP income per share. Reconciliations between GAAP and non-GAAP metrics for our reported results can be found in our earnings press
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
release and in the financial highlights deck that is posted on our Investor Relations website. At times, in response to your questions, we may offer additional metrics to provide greater insights into the dynamics of our business. Please be advised that this additional detail may be one-time in nature, and we may or may not provide an update on the future of these metrics. I encourage you to visit our Investor Relations website to access our press release, financial highlights deck, periodic SEC reports, and the webcast replay of today's call to learn more about Magnite.
I will now turn the call over to Michael. Please go ahead, Michael.
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Thank you, Nick. We are pleased to deliver another strong quarter of CTV growth and a strong beat on adjusted EBITDA, allowing us to boost full-year numbers. For the quarter, our year-over-year growth rate and contribution ex-TAC from CTV accelerated to 23% from a 12% growth rate in Q2. Strong CTV performance was driven by overall ad spend growth, increasing programmatic adoption by the industry's largest players, ad serving strength, and solid contribution from political. Our growth rates in contribution ex-TAC from CTV and ad spend have significantly narrowed, showing a stabilization in our mix and corresponding take rate.
Robust programmatic CTV adoption is also continuing across a broad set of partners. As volumes continue to scale and CPM pressures persist, our clients are increasingly looking for us to help them add value to their inventory by layering on data to target and segment audiences. It is critically important for these partners to utilize programmatic selling to reach all demand sources, including SMB advertisers that didn't historically play in linear.
We believe these trends are very powerful in expanding industry usage of programmatic and growing our accessible TAM. Partners more fully embracing programmatic include Roku, Netflix, Paramount, Warner Discovery, and Disney.
Next, I want to highlight our Netflix and Disney partnerships. Netflix's rollout of Magnite-powered programmatic solutions continues to ramp, and we anticipate the partnership to grow in revenue contribution through 2025. We recently announced a two-year extension and expansion of our relationship with Disney. The recently signed deal now expands our partnership to include live sports like college football, the Latin American region, and podcasts for ESPN and ABC News. We will also make Disney inventory available through ClearLine. Magnite will continue to be a key partner for Disney in the years to come, and we are pleased to further broaden our partnership.
We are also seeing a nice boost from live sports this summer and fall. Recent areas of growth are college football, NFL from the top MVPDs, and Olympics internationally. This is a market that is beginning its journey to programmatic and our industry-leading tech offering, combined with our scale to monetize real-time inventory is unmatched. We expect growth in live TV and live sports to continue with more sports and more partners in the coming years. This is a key investment focus for the company.
We are optimistic about the commerce media vehicle being a powerful long-term growth driver, and I'm working many new opportunities in this space. Our partnership with United Airlines announced this summer is progressing well. We are now powering ad serving on personal devices on hundreds of planes and look forward to expanding beyond personal device entertainment to include seatback screens in 2025.
ClearLine, our self-service direct buying platform, is continuing to grow and gain traction. We now have more than 20 agencies and brands buying through ClearLine and continue to ramp their efforts.
I want to double-click on our CTV ad serving business, which has been operating at nearly twice the ad impression volume from a year ago. Our software is deeply embedded within our partner workflows and go-to-market solutions as a core part of their operations, comparable to enterprise software solutions. It's very sticky and allows us to provide superior overall monetization.
Our market leadership position in CTV continues to get stronger, and we remain extremely focused on innovative features and services that will extend our lead into the future. Evidence of this is our deep and evolving partnerships with the likes of Netflix, Disney, Roku, Warner Brothers Discovery, Paramount Fox, Samsung, LG, and VIZIO. The fastest-growing accounts this quarter included Roku, Warner Brothers Discovery, Disney,
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
and LG. A solid portion of this growth comes from our SpringServe and Magnite streaming SSP combination, which gives us a competitive advantage as a programmatic first partner and is a major differentiator.
Now to DV+. Q3 once again finished in line with our expectations with contribution ex-TAC growth of 5%. Contributing to growth are investments in emerging formats such as native, audio, podcasts, and digital out-of-home. Our volume of ad requests continues to grow, and we continue to get much more efficient with our cost per ad request coming down by approximately 30% versus last year. Our improving efficiency is driven by filtering, traffic shaping, and AI.
Another tailwind aiding our DV+ and CTV businesses is the increased importance of sell-side audience aggregation, a practice that is commonly referred to as curation. In simple terms, curation is a selective packaging of ad inventory using audience data to help advertisers reach audiences they might otherwise miss. For sellers, it means driving substantially higher yields on impressions that might have gone unsold.
As AdAge recently noted, there's an ongoing industry shift toward curation on the sell side, and it's being fueled in part by signal loss on the demand side, where data collection is becoming more restricted due to privacy changes in browsers and devices. We'd add to this that within the sell side, there's no better home for curation than the SSP, where it's easiest for premium publishers to lie with their peers to attract spend they'd have a harder time getting individually. In fact, Magnite's revenue from curating publisher audiences has grown over 100% year over year. It's early days, and we anticipate this growth to continue for the foreseeable future given our strong tool set and unrivaled publisher footprint.
Just last week, a Forrester report evaluating 10 SSPs highlighted curation as one of the top three capabilities publishers should prioritize to drive higher yields and differentiate themselves. Not only did Magnite receive the highest possible score for curation, but I'm proud to say we also achieved the highest overall score for the totality of our current offering. Expanding our leadership in curation is critical and is another example of how our omnichannel footprint will enable capabilities for both CTV and DV+ that no one else has and will drive outsized market share gains.
In closing, we delivered strong Q3 results and Q4 guide. The strategic investments we've made to create the world's leading programmatic CTV platform are clearly paying off, and we are confident about a strong finish to the year. It's an exciting time for the role of programmatic and the evolution of CTV advertising and as the industry scales and evolves to bring in thousands of new buyers.
We are also optimistic about 2025 as programmatic continues to gain steam in CTV, we ramp up new and existing partners, and see continued acceleration in sports and further growth of ClearLine.
With that, I'll turn the call over to David for more detail on the financials. David?
David Day - Magnite Inc - Chief Financial Officer
Thanks, Michael. The third quarter was another strong quarter for Magnite, beating the high end of CTV top-line expectations and exceeding adjusted EBITDA expectations. Our results drove very strong free cash flow during the quarter. Our strong financial performance, debt refinancing, and early achievement of net leverage ratio goals have allowed for a tighter focus on equity dilution management. Our business is in a very solid position, and we are set up for a strong Q4, which is reflected in our updated guidance.
Total revenue for Q3 was $162 million, up 8% from Q3 2023. Contribution ex-TAC was $149 million, up 12%. CTV contribution ex-TAC was $64.4 million, up 23% year over year and, again, above the top line -- above the top end of our guidance range. Ad spend growth and strong momentum with our SpringServe ad serving and programmatic growth drove the outperformance in the third quarter. DV+ contribution ex-TAC was $85 million, an increase from $81 million or 5% compared to the third quarter last year. Our contribution ex-TAC mix for Q3 was 43% CTV, 40% mobile, and 17% desktop.
From a vertical perspective, as expected, political was the strongest performing category at approximately 3.5% of contribution ex-TAC. News and retail were strong as well. Categories that did not perform as well were food and beverage and health and fitness. Total operating expenses, which includes cost of revenue, for the third quarter were $147 million, a decrease from $168 million for the same period last year. The primary driver of the decrease was the result of the SpotX-acquired intangible assets that became fully amortized in the third quarter of last year.
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
Adjusted EBITDA operating expense for the third quarter was $99 million, well below the low end of our guidance range. In Q3, we had a temporary benefit of approximately $1.5 million in lower rent-related expenses from one of our offices. The increase from $93 million last year was primarily driven by personnel costs, software costs, and cloud costs.
Net income was $5.2 million for the quarter compared to a net loss for the third quarter of 2023 of $17.5 million. Adjusted EBITDA grew 26% year over year and was $51 million with a margin of 34%, which compares to $40 million and a margin of 30% last year. As a reminder, we calculate adjusted EBITDA margin as a percentage of contribution ex-TAC.
GAAP earnings per basic and diluted share was $0.04 for the third quarter of 2024 compared to a loss of $0.13 for the third quarter of 2023. Non-GAAP earnings per share in the third quarter of 2024 grew 42% and was $0.17 compared to $0.12 last year. The reconciliations to non-GAAP income and non-GAAP earnings per share are included with our Q3 results press release. Operating cash flow, which we define as adjusted EBITDA less CapEx, was $40 million for the quarter.
Overall, cash generation was very strong in the third quarter, and our cash balance at the end of Q3 was $387 million, an increase of $61 million or 19% from the end of Q2. The increase was due to strong results and typical seasonality in our business, partially offset by share repurchases.
Capital expenditures, including both purchases of property and equipment and capitalized internal use software development costs, were $10 million for the quarter, bringing the total to $40 million year to date. Our net interest expense for the quarter was $7 million. We are pleased to report that our net leverage ratio was 0.9x at the end of Q3, a sequential improvement from 1.3x at the end of Q2. This result achieves our goal of less than 1x ahead of schedule.
I'd also like to highlight that we repriced our $364 million Term Loan B debt at SOFR plus 3.75%, a 75-basis-point reduction. This will decrease interest expense by roughly $2.7 million annually. We're very focused on managing shareholder dilution after having successfully solidified our capital structure.
During the third quarter, Magnite utilized approximately $14 million to effectively reduce dilution for shareholders by 1.1 million shares. Year to date through November 6, our repurchase program and withhold to cover activity have effectively reduced dilution by 2.9 million shares for $32 million. We expect net share dilution in 2024 to be approximately 2%, excluding potential additional activity under the repurchase program. Through November 6, we have plenty of additional capacity with $110 million remaining in our authorized repurchase program.
I'll now share our expectations for the fourth quarter and updated guidance for the full year. For the fourth quarter, we expect contribution ex-TAC to be in the range of $182 million to $186 million, contribution ex-TAC attributable to CTV to be in the range of $75 million to $77 million, reflecting year-over-year growth of approximately 20% at the midpoint. Contribution ex-TAC attributable to DV+ to be in the range of $107 million to $109 million. We anticipate adjusted EBITDA operating expenses to be between $102 million and $104 million, which implies adjusted EBITDA margin of approximately 44% for Q4 at the midpoint.
For the full year, we're raising our expectation for contribution ex-TAC to now grow between 11% and 12%. We're raising our expectation for adjusted EBITDA margin to expand 150 to 200 basis points over 2023. We're raising our expectations that adjusted EBITDA will now grow more than 15% year over year and raising our expectations for free cash flow to grow approximately 20%. And we now expect total CapEx to be above $50 million. We also expect to be net income and EPS positive for the full year on a GAAP basis.
Q3 was another solid quarter for Magnite, and I'm very pleased with our consistent results. We have momentum and significant opportunities ahead, and I'm looking forward to the strong finish we expect for 2024.
With that, let's open the line for Q&A.
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
Q U E S T I O N S A N D A N S W E R S
Operator
(Operator Instructions) Laura Martin, Needham & Company.
Laura Martin - Needham & Company, LLC - Analyst
Great. Great numbers, you guys. My two questions are these all at the same time. Net leverage, 0.9 times. Are we on our way to 0? It feels like you guys are levered given your strong free cash flow. So that's my first question.
My second question is on generative AI. One of the things we're seeing is that companies that are using generative AI are growing their costs much slower than their growing revenue. So I'm wondering how you guys are using generative AI and what the road map for that is so we can get cost growth like more operating leverage into the model? Thank you.
David Day - Magnite Inc - Chief Financial Officer
Great. I'll take the first one. This is David. Yes. No, we're really happy with where our balance sheet or capital structure is at this point in time. I think our goal was to get to 1x -- net leverage ratio of 1x or below. We're happy with where we're at. And in some ways, our pivot is turning a little bit to equity dilution management. And so, I suspect that our net leverage ratio will could come down over time, but there will also be a focus on share repurchases.
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yeah. And hey, Laura, I'll take the generative AI question. Yeah, so it's a journey for us as a company. We started a task force within the company comprised of engineering, go-to-market folks, product, et cetera, to look at a slew of tools that are out there, as well as our own development. As you know, we have a very large data science team and a lot of the machine learning that we're doing isn't true generative AI to speak of, but that's really where it's driving our cost efficiencies as we kind of pointed out.
Our volume on the DV+ platform continues to go through the roof, but our cost of processing has come down roughly 30%, largely because of machine learning, filtering, et cetera. And we have talked about AI that we've pushed to our customers in the form of Demand Manager that's going over very well and creating revenue lifts up to 30% for some of our customers. So it's a -- like most companies, it's a work in progress, and we see a lot of the efficiencies are going to be gained internally probably through software development on our team's front, but we'll have more to say on that in the coming quarters.
Operator
Sean Patil (sic - "Shyam Patil"), Susquehanna.
Shyam Patil - Susquehanna Financial Group - Analyst
Hey, guys, Nice job on the quarter. I had a couple of questions. Michael, you talked about, I think, both of these topics in your prepared remarks. I just wanted to see maybe if you could give a little more color. On Netflix, obviously, a great, great win, great relationship. Just wondering if you could provide any more color on just how you expect that to ramp in 4Q next year and then also kind of beyond that?
And then on Disney, really good to see that partnership expansion. I guess, could you talk a little bit about just what led them to select Magnite for these additional areas and just what they really liked about the company and the technology that led to the renewal. And just -- and I guess maybe just kind of related to that, just do you expect further revenue growth from this relationship kind of over time? Thank you.
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yeah. Great questions. As it relates to Netflix, as we talked about, we're very careful on our messaging there. A lot of folks ask us a lot about Netflix, and I'm not suggesting you're doing that, but to get a read-through on the Netflix ad business more so than a read-through on Magnite's business. So I think what we stand by is that we're with them, we're sole programmatic partner on the sell side.
As they expand into foreign markets, we are going with them. The implementation has been seamless to date. They're in the very early stages of selling programmatic themselves. But we stand by the estimate that when 2025 dust settles that Netflix could very well be one of our, if not the biggest customer of Magnite.
And as it relates to Disney, I think that you got to look at the length of our relationship with Disney and all the software that we've helped build for them that they use internally under DRAX. And I just think it's more of an extension of the relationship that we've had as opposed to a full-blown RFP. But I think Disney has gotten very comfortable with what they want to do proprietary and what they want to be able to offer their customers but don't necessarily want to build it themselves. And so, as you start to look at the expansion of the relationship, I think those are very good indicators that Magnite is a trusted partner of theirs and will be for years to come.
Shyam Patil - Susquehanna Financial Group - Analyst
Great, thank you, guys.
Operator
Jason Kreyer, Craig-Hallum Capital Group.
Jason Kreyer - Craig-Hallum Capital Group LLC - Analyst
Great, thank you. Michael, there's been a lot of focus on direct connections over the last couple of quarters. Just wondering if you can maybe revisit that and give us your thoughts on how direct connections evolve over the long-term?
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yeah. I mean, as you well know, Jason, a little bit different for both platforms, right? So DV+, the dust has kind of settled there. It's a little bit easier to do a direct connection because of pre-bid software being predominantly used by all DV+ kind of publishers. And as we said, there hasn't been much change in the kind of two-pipe strategy that Trade Desk has deployed, one pipe for the direct connection, the second pipe to compete in the unified auction that is pre-bid and continue to see large amounts of spend from Trade Desk in the pre-bid unified auction area.
As it relates to CTV, there is no pre-bid, so to speak. And so, it's a bespoke kind of connection to each player's ad server. And in many cases, as you know, we're either the primary ad server or we are the programmatic layer by which the DSP would connect through to the ad server. And so, ergo, we don't see much loss in economics for Magnite in a direct connection scenario in CTV by the Trade Desk in nonproprietary ad serving CTV players. And even in those case, you're dealing with a two-pipe scenario.
So I think that one of the things that gets slightly conflated is the success that the Trade Desk is seeing with greater matching with UID. And I think a lot of people think, oh, UID in CTV equals direct connection, which is very, very far from the truth. Like look at Roku, for instance, Roku talks about UID and how it's helping them generate more revenue through the Trade Desk pipe. But keep in mind, UID is in direct connect and UID is serviced by Magnite to the Trade Desk through Roku. And so, I think people sometimes think if UID is mentioned, Magnite gets cut out of the picture, and it's far from the truth.
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
Jason Kreyer - Craig-Hallum Capital Group LLC - Analyst
Thank you, a lot of good color. You talked a little bit about curated audience, too. Just curious, I would think that, that's relatively nascent in terms of adoption there. But can you talk about where there's some early success as far as DV+ CTV and kind of the scale of publishers that are looking at something like a curated audience solution?
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yes. I'll tell you, it's incredible. So Jason, we've been talking about this whole kind of moving audience targeting to the sell side. And I think that what's been the hindrance to that is, there's still third-party cookies, right? And most publishers are like, hey, until the third-party cookie goes away, I'm going to continue to transact the way I always did.
But now that they feel that it is going away, even though the hiccup with chrome deprecation of cookies, they are really leaning into it. So we've seen -- and it is early days and it's early revenue, but we've seen a big explosion in it from a theory to reality. And so, you're seeing quite a bit of publishers adopting it. I mean, again, curation is, you're looking for finite audiences, left-handed jugglers. And there's only so many that any publisher would have, but if a Magnite can group together 1,000 publishers, now all of a sudden, you have this curated left-handed juggler segment that is scaled and buyers now can take advantage of that.
And of course, in CTV, a lot of that world is first-party data and almost everything is curated in that respect. So we think it's a logical outcome of what we've been talking about, and that is when third-party cookies go away, the signal loss goes away. That's how the buy side has operated since the dawn of DSPs. We really think this is a very encouraging opportunity for publishers and their partners like Magnite to be able to participate in those economics. So early days, but very encouraging in the direction it's heading in.
Jason Kreyer - Craig-Hallum Capital Group LLC - Analyst
All right. Appreciate all your thoughts, Michael. Thank you.
Operator
Tim Nollen, Macquarie.
Tim Nollen - Macquarie US Equity Research - Analyst
Hey, thanks so much, Michael, could you talk a little bit more about the transfer of the shift into more bidded programmatic? It was only a year or so ago that there was this weird sort of fluctuation with a lot of direct sales, which I think coincided with linear TV advertising being soft and what's happening upfront at the time. But now linear TV advertising is still soft. There's a lot more demand -- or sorry, a lot more supply on the market from the likes of Amazon Prime and so on in CTV. And I think there's been a shift toward using more bidded tools, which should be good for you, for your business and for your take rate. And I wonder if you could just give us an update on transitions in the industry, please?
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yeah. Tim, really good observation. And certainly, publishers have -- I mean, buyers have always wanted to be able to activate programmatic buys in kind of a biddable fashion because they're very used to that, and they think it derives value for their advertisers. And the top premium publishers have been reluctant to play in that game for a number of reasons, largely driven by -- that's just not what they've done historically. So they much prefer to try to sell everything direct.
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
And I think in an environment where we've had a surplus of CTV inventory as opposed to two years ago when you had -- when it was supply constrained, you're not surprisingly seeing behavior shift more towards what the buyers want. And you're still seeing -- you're seeing it definitely occur more on the OEMs, the fast, the streaming-first players. And then if you look at the plus streamers, the premium big programming of legacy broadcast folks, bidding -- biddable programmatic is becoming something that they're leaning into, but certainly still not the prevalent way they conduct business with the buyers. So a long way of saying, there's still a lot of room to grow in there, which I think is good from a Magnite economic standpoint.
Tim Nollen - Macquarie US Equity Research - Analyst
And am I right in thinking that where CTV initially was a little bit what's the dilutive to your take rate versus online and mobile a few years ago, now with more bidded work, it should be actually positive for your take rate as this evolves?
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yeah, I think you're right. As it evolves, I think we've always made a point of saying that it's not that we're under extreme take rate pressure from the marketplace. It's just that the type of product that's been popular namely among the Plus services has been publisher sold programmatic, which carries very low take rate vis-à-vis Magnite sourcing demand and bringing it to those publishers. So I think you're exactly right. I think we're on the low end of our historic take rate in CTV, and that will only improve as more biddable becomes activated.
Tim Nollen - Macquarie US Equity Research - Analyst
Great, thank you very much.
Operator
Omar Dessouky, Bank of America.
Omar Dessouky - BofA Global Research - Analyst
Hey. Thanks a lot for taking my question. So happy to hear about the extension of the Disney. And I was just wondering if you could talk a little bit about the economics. And if you can't do so in absolute terms, possibly in relative terms versus the kind of the prior deal or relationship you had with them, in particular, is the take rate changing at all or were there any other kind of value exchanges in this extension?
David Day - Magnite Inc - Chief Financial Officer
Yeah. Omar, obviously can't go into great detail on that. But suffice to say, Disney is -- the products that we sell to Disney carry with it take rate bands that are similar to other premier clients. So in other words, Disney is predominantly sourced their own demand through their sales team, whether it's programmatic or if it's direct sold. And in those cases, that's again a very low range of our take rate.
As you look at the expansion of our opportunities, some of those expansion opportunities carry with it the concept of Magnite bringing demand in. And when that happens, it comes at a more attractive take rate, just like it would for any other publisher. So I think the expansion opportunities are great. It validates our partnership and the strength of it. But more importantly, it probably does carry with it more attractive economics when they start to light up. So I think net-net, we view Disney as a big revenue grower for Magnite in the years to come.
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NOVEMBER 07, 2024 / 9:30PM, MGNI.OQ - Q3 2024 Magnite Inc Earnings Call
Omar Dessouky - BofA Global Research - Analyst
Okay, that's really good to hear. And if I could just ask a quick follow-up. Please feel free to skip this question if it's been asked before. Do you have any kind of update on your views given, I guess, the recent regulatory decisions and court decisions regarding Google and SSPs? And I apologize again if this question has been asked already.
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
No, Omar, it hasn't been asked. And no real update. Obviously, the ad tech trial piece of it is, the remedies are going to be argued coming soon. I think there's been a slight delay in it. But listen, I think that as we all know, this is going to be several years in the making before the dust settles.
We can't imagine that when the dust settles, it's not more attractive for Magnite to be able to compete in an industry where Google has a stranglehold on share on the DV+ side. We've been very successful in competing against them on the CTV side. But on the DV+ side, we think there's significant opportunity for growth once some of the structural inefficiencies in the marketplace get worked out, impossible to tell when that might be. But we think all in all, we're quite positive about the direction it's heading in.
Omar Dessouky - BofA Global Research - Analyst
Okay, good to hear. Thanks for taking my questions.
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Thanks, Omar.
Operator
Dan Kurnos, The Benchmark Company.
Dan Kurnos - The Benchmark Company, Inc. - Analyst
Yeah, thanks. Michael has kind of touched on this. You raised the sort of confusion issue, which I think is very prevalent out there. Maybe it would be helpful if you updated your thoughts on, given the increasing prevalence of 1P ad tech stacks, how much you think the split of volume ends up being between the two, how much they lean on kind of 3P versus 1P? And obviously, there's been noise on who has better signal strength between the two. And I think you guys have argued that you guys pretty much win every A/B test.
So I'd love to hear kind of your thoughts there. And then, separately, we continue to hear from other e-com guys, Uber, Lyft, for example, that they're willing to test out more programmatic. So it feels like United is just scratching the surface of what you can do in kind of broader e-com, but love to hear what you're thinking about incremental use cases as just the whole ecosystem continues to move more programmatic. Thank you.
Michael Barrett - Magnite Inc - President, Chief Executive Officer, Director
Yeah. Thanks, Dan. So on the first-party data versus third-party data, I think you have to look at it in two buckets. I think that third-party data will be very prevalent in DV+. If you look at the traditional DV+ publisher, whereas they do have a relationship with their end user, obviously, the consumer that consumes the content, oftentimes, it's not a logged-in registered relationship. And therefore, some of the fidelity of the signals aren't nearly as strong as if you were to have a logged-in relationship or even a credit card relationship, and that obviously is the CTV world.
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Magnite Inc. published this content on November 08, 2024, and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on November 09, 2024 at 00:21:16.217.