Daktronics Infuses Fresh Talent Into Professional Services Business

DAKT

New hires and instrumental roles are aligned to expand services and expertise for customers

BROOKINGS, S.D. - - Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has hired two new employees with extensive experience in the live events industry to elevate the company's Professional Services business including Creative Services, control system service and support, and game-day operational efficiencies. John Gandy joins as Executive Experience Director and Keith Haeberle is the new Creative Production Manager on the Daktronics Professional Services team.

"Our Professional Services organization is thrilled about the future with these strategic hires," said Daktronics Vice President of Services Sarah Rose. "This puts our company in the best position to achieve continued success through innovation in our production processes while leveraging our operational and technical expertise to support our customers in a way that allows them to maximize the use of their equipment."

Gandy brings extensive experience and a proven track record from his roles with the Miami Dolphins and major events like Formula 1, Crypto.com and Miami Grand Prix. His skill in managing elaborate productions and boosting fan interaction will contribute to Daktronics' ongoing efforts in Creative Services by planning, preparing and producing for our audiovisual systems. His experience in coordinating various departments will enhance team collaboration and communication to deliver an even higher level of services to Daktronics' customers.

"John's key role will evolve our branding, and engagement to produce memorable fan experiences," added Rose. "We eagerly expect his significant contributions as we pursue production excellence."

Haeberle brings more than 18 years of experience in media production, project management and team leadership. He has served as Managing Director at Blended Frames LLC and The HEAT Group, where he managed budgets and produced marketing campaigns.

In his role at Daktronics, Haeberle will focus on optimizing operational processes, monitoring key performance indicators, and improving communication and collaboration within production teams.

"We are excited about Keith's leadership potential to drive operational excellence and continue our company's tradition of quality and innovation in digital display solutions," Rose commented. "His focus on demand and capacity management will provide valuable insights for operational needs, and his notable achievements, including multiple Emmy Awards, reflect his commitment to excellence." About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Safe Harbor Statement

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company's SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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