Apple shares soar after record quarterly revenue

AAPL

Published on 05/02/2026 at 07:01 am EDT

Copyright © BusinessAMBE 2023

Key takeaways

Apple’s share price rose by 4.4 per cent on Friday after the publication of its impressive quarterly figures. The tech giant recorded its strongest growth in more than four years. Apple’s share closed on Friday at 280.14 dollars (238.9 euros), an increase of 3.24 per cent. This rise in value comes as Apple prepares for a change in leadership. John Ternus will take over as CEO from Tim Cook in September. Despite concerns about rising memory costs and ongoing disruptions in the supply chain, analysts remain optimistic about Apple’s future prospects.

Strong demand

The success of the latest iPhone 17 Pro series and the recently introduced MacBook Neo shows that there is strong consumer demand, even within a challenging electronics market hampered by a chip shortage. Apple’s established relationships with key suppliers may give it an advantage in securing essential components amid constraints across the sector.

Strategic pricing

Looking ahead, Apple’s ability to implement strategic price adjustments while maintaining its market share will be crucial to sustained success. The company expects strong future sales and is actively investing in artificial intelligence to keep pace with competitors such as Microsoft and Alphabet. (ev)

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