Liveramp's Announces the Findings of A Commissioned Total Economic Impact? Study

Published: 2025-06-25 09:35:37 ET RAMP

Published on 06/25/2025 at 09:35

LiveRamp announced the findings of a commissioned Total Economic Impact?? (TEI) study conducted by Forrester Consulting on behalf of LiveRamp. The study revealed that a composite organization representative of interviewed customers using the LiveRamp Data Collaboration Platform for marketing use cases achieved a 313% return on investment and $9.6 million in business benefits over three years, with a payback period of less than 6 months.

When evaluating marketers' audience insights, targeting, and measurement precision, the study found that organizations face significant obstacles in their paid media lifecycle across search, social, programmatic display, linear TV, CTV, and media networks. With a lack of granular attribution data, media spend is inefficient and channel effectiveness cannot be measured accurately. It's also challenging to securely collaborate with media partners at scale while upholding each party's privacy requirements.

The study revealed that investing in the LiveRamp Data Collaborated Platform addressed these hurdles by delivering significant improvements in media efficiency and effectiveness. Over three years, this equates to scalable growth and productivity for the defined composite organization, including: 15% efficiency gain in paid (non-retail) media budget spend, worth $6.1 million; 20% efficiency gain in retail media budget spend, equating to $1.2 million; 70% measurement optimization of paid media, driving $18 million in incremental revenue; 90% measurement optimization of retail media, equaling $8.8 million in incremental revenue; 50% time savings for team members focused on media activation activities. The study revealed that the LiveRamp Data Collaborations Platform also unlocked unquantified benefits, including: Improved brand perception through a more accurate understanding of consumers and their buying journeys; Enhanced relationships with agencies, retailers, and publishers through more strategic media planning discussions enabled by improved data accessibility; Improved cadence of media planning with more frequent, informed campaign planning activities comprised of historical performance data across publishers; Improved data governance to avoid potential revenue loss and legal costs due to the use of embedded identity resolution instead of sending hashed customer data directly to partners.

Forrester aggregated the experiences of the interviewed marketing leaders to create a single composite organization - a B-B-B-B-B. The study revealed that the liveRamp Data Collaboration Platform also unlocked unquantified benefit, including: Improved brand perception via a more accurate understanding of consumers, retailers, and publishers through More strategic media planning discussions enabled by improve data accessibility; Improved cadence the media planning with more frequent, inform campaign planning activities comprised of historicalperformance data across publishers; Improved data Governing to avoid potential revenue loss and Legal costs due to the use of embed identity resolution instead of sending hashes customer data directly to partners.