Publicis buys LiveRamp for €2.2 billion

Published: 2026-05-18 05:01:11 ET RAMP

Published on 05/18/2026 at 05:01 am EDT

The French marketing and advertising group is taking US tech company LiveRamp off the stock market, putting 2.2 billion dollars on the table for it.

That represents a small premium on the market value at the close of the US trading day just before the weekend. At that point, the company was worth 1.89 billion dollars.

Publicis announced its intention to acquire the company yesterday.

The French are responding to LiveRamp’s shifting proposition: from specialist in ID management around online advertising to orchestrator of internal and external data sources for marketers. In the buyers’ view, this area represents a gap in the market when it comes to co-creation. In other words: AIs may be smart, but companies are feeding them poor data. Low-quality data leads to poor returns on marketing investments.

This points to a repositioning as an infrastructure layer for privacy-safe activation and measurement, not just as an identity vendor. They are moving to a deeper layer in the stack.

“We are closing the gap between AI investments and returns,” says chief strategy officer Carla Serrano.

LiveRamp has 25,000 affiliated publishers, more than five hundred data partners and eight hundred customers with a subscription to its services. Revenue in 2025 amounted to 813 million dollars and another double-digit growth is expected for the current financial year.