8x8, Inc. Launches Retail Nationwide Unified Communications Offering in the UK

Published: 2026-04-21 06:35:34 ET EGHT

Published on 04/21/2026 at 06:35 am EDT

8x8, Inc. used its presence at the Retail Technology Show 2026 to make its UK debut of Retail Nationwide ? a unified communications offering built specifically for how store teams actually work. Retail Nationwide addresses a structural mismatch that costs UK retailers daily.

Most enterprise communication tools were designed for office staff with assigned phones and fixed desks. Retail doesn't work that way. When a call comes in, the nearest available person should be able to answer it ?

but most current setups aren't configured for that. The result is missed calls, inconsistent responsiveness, and IT teams managing the fallout across dozens or hundreds of locations. Retail Nationwide is built around how stores actually operate.

Calls ring across all connected devices, whoever is available answers. Configuration is standardised across locations, reducing provisioning time when new stores open. Each licence works with a desk phone plus up to five shared mobile or tablet devices, so the store environment is covered without requiring individual licences for every staff member.

8x8 will be attending Retail Technology Show 2026 alongside channel partner Global Telecom Networks. In addition to Retail Nationwide, 8x8 will showcase retail-focused solutions that help businesses increase conversion, improve post-purchase experiences, and build lasting customer relationships, including: 8x8 Aftersale Assist helps retailers resolve issues faster after purchase by using AI-powered self-service and one-way video support, improving customer satisfaction while reducing avoidable returns and support costs. 8x8 Sales Assist helps sales teams engage customers more effectively with AI-driven insights and guided conversations, improving efficiency, increasing personalization, and driving repeat purchases and loyalty.

8x8 will also demonstrate its core retail communication capabilities, including MDM integration for large-scale device management, support for shared handheld devices with simplified store-associate onboarding, centralized remote configuration for consistent multi-site communication, and a dedicated managed version of the 8x8 Work app optimized for MDM-based deployments. More information on 8x8?s retail solutions can be found at https://www.8x8.com/solutions/retail. 8x8 will be at Stand G22 at the Retail Technology Show at the ExCel London.

8x8, Inc. is committed to the responsible use of artificial intelligence and the protection of customer data. The 8x8 Platform for CX is developed and operated in accordance with established security standards, applicable compliance frameworks, and internal governance policies, including privacy-by-design principles that safeguard personal data on the 8x8 platform.