Target Partners with Social Media Beloved Brand Parke on New Style Collection

Published: 2026-04-21 07:20:27 ET TGT

Published on 04/21/2026 at 07:20 am EDT

Target Corporation announced a limited-time collaboration with Parke, the premium, viral brand loved by Gen Z for its community-first approach and elevated essentials. The Parke x Target collection spans women's ready-to-wear and accessories, introduces first-ever Parke swim. The nearly 60-piece collection launches April 25 on Target.com and in select stores, with most items under $40.

The collection was designed in close collaboration between Target and Parke founder, Chelsea Parke Goles, and her team, featuring a curated assortment of leisurewear, denim, accessories, ready-to-wear sets, and Parke's first expansion into the swim category. From signature mockneck logo sweatshirts to mix-and-match sets and staple denim, the assortment reflects the brand's playful, timeless aesthetic while offering versatility for everyday wear. The Parke x Target collection will be available to shop beginning Saturday, April 25 on Target.com and in select Target stores, with nearly 60 pieces of women's apparel and accessories, including a new category for the brand.

Most items are under $40, with prices starting at just $5, while supplies last.