Giant Eagle teams with Ibotta for digital promotions

Published: 2026-05-14 06:51:06 ET IBTA

Published on 05/14/2026 at 06:51 am EDT

Giant Eagle, a multi-format food and pharmacy retailer, has joined the Ibotta Performance Network, selling it as its exclusive provider of digital promotions across its 200-plus supermarkets and digital platforms.

Giant Eagle is providing CPG brands with a streamlined platform to drive incremental growth while helping families save on the products that matter most to them, according to a press release.

The partnership represents a step forward in Giant Eagle's "Because It Matters" business strategy, a multi-year plan centered on delivering better everyday value and a modernized shopping experience for its communities.

Giant Eagle will provide its customers with a much larger, curated gallery of digital offers.

"At Giant Eagle, our 'Because It Matters' strategy is our promise to prioritize what truly matters to our guests: quality, service, and meaningful value," Justin Weinstein, executive vice president and chief merchandising and marketing officer at Giant Eagle, said in the release. "Partnering with Ibotta allows us to deliver on that promise by providing our shoppers with hundreds of high-quality, brand-name promotions accessible anytime on the groceries they buy most. This transition to the Ibotta Performance Network ensures our customers have access to the industry's most robust and relevant offer gallery, strengthening the overall value our customers can realize by shopping at Giant Eagle."

The Ibotta Performance Network gives retailers and publishers access to eight times the number of national CPG offers compared to leading competitors.

"Giant Eagle has always prioritized delivering maximum value for its shoppers, which is why it's regarded so highly not only in its local market, but among all grocery retailers nationwide," Bryan Leach, CEO and founder of Ibotta, said in the release. "By moving to an exclusive partnership with Ibotta, Giant Eagle is providing CPG brands with a streamlined, powerful platform to drive incremental growth while helping families save on the products that matter most to them."