NielsenIQ and INTAGE HOLDINGS Inc. Enter Strategic Alliance to Expand Retail Measurement Insights Across Japan and Global Markets

Published: 2026-04-24 02:05:38 ET NIQ

Published on 04/24/2026 at 02:05 am EDT

NielsenIQ and INTAGE HOLDINGS Inc. announced a mutual sales partnership to expand access to retail measurement insights between Japan and global markets. Through the collaboration, NIQ and INTAGE HD bring together complementary strengths? INTAGE HD?s deep local retail store panel data and insights into the Japanese domestic market, and NIQ?s global and regional retail store panel data and insights into various international markets?to enable better comparison and understanding of market performance and trends across countries and regions.

This collaboration enhances both companies? ability to support clients with more consistent and comparable insights, helping clients unlock growth opportunities across markets. The collaboration enables global clients to access INTAGE HD?s nationwide retail store panel data in Japan (SRI+ and SRI+EC) to support market entry and expansion.

NIQ's network will enable smoother access to data and insights on the Japanese market. At the same time, clients in Japan will gain access to NIQ?s global Retail Measurement Services (RMS), covering more than 100 countries and regions, supporting international growth. This collaboration addresses a key challenge for clients: limited comparability between Japan and other markets by connecting local and global data more seamlessly.

Whether expanding into Japan or growing in international markets, clients will benefit from a more unified view of performance. This collaboration reflects a shared commitment by NIQ and INTAGE HD to help clients navigate increasingly interconnected markets with greater clarity and confidence.