Benjamin Moore Announces Multi-Year Home Partnership with Williams-Sonoma, Inc. Brands

Published: 2025-06-05 12:05:43 ET WSM

Published on 06/05/2025 at 12:05

Benjamin Moore announced its multi-year partnership with Williams-Sonoma, Inc. portfolio brands Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, West Elm and Rejuvenation. The partnership aligns the legacy paint brand known for its premium paints and colors with the distinctive high-quality home furnishings brands. Benjamin Moore and these select Williams-Sonoma, Inc., brands will collaborate on curated color palettes that match back to seasonal furniture and decor, in-store experiences and more.

The partnership will also include branded digital and social content, which includes expertly curated photography brought to life using premium Benjamin Moore paints and unmatchable colors. In addition, Design Crew teams across Pottery Barn, PotteryBarn Kids, Pottery Barn Teen, West Elm and Rejuvenated retail locations will be equipped with Benjamin Moore design and color tools to enable color consultations and pairings for any project.