Rockwell Automation Demonstrates Ai-Orchestrated Factory System Design At Hannover Messe

Published: 2026-04-20 06:20:50 ET ROK

Published on 04/20/2026 at 06:20 am EDT

Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, will demonstrate a new approach to industrial automation engineering at Hannover Messe 2026, showcasing how AI-orchestrated system design can transform the way factories are conceived, engineered, and deployed. The virtual demonstration will be presented at the Rockwell Automation booth in the "AI in Manufacturing" area, Hall 27, Booth A22. Industrial automation engineering has traditionally relied on fragmented workflows, with separate tools for simulation, controller development, manual PLC configuration, and testing.

Even advanced digital twin platforms typically stop at simulation, leaving the translation from model to executable controller code manual time-consuming and highly dependent on individual expertise. At Hannover Messe, Rockwell Automation will show how this gap can be addressed through the integration of Emulate3D digital twin and emulation software, copilot in visual studio code as an AI-assisted engineering interface and FactoryTalk Design Studio, a cloud-based controller engineering platform. Central to the demonstration is an AI-native engineering workflow, in which AI acts as an active collaborator rather than a passive support tool.

Engineers can build, refine and validate factory models through natural language interaction, accelerating design iterations while reducing complexity. Engineers can move from a validated model to a fully tested controller project before any hardware is deployed. This dramatically shortens engineering and commissioning cycles, reduces risk and helps manufacturers improve productivity, sustainability and workforce safety at the same time.

Attendees interested in seeing live AI-orchestrated engineering workflows as well as joint technologies with Rockwell's extensive PartnerNetwork ecosystem, can get a free ticket to the Hannover Messe.