Media Alert: Adobe Announces Workfront Planning to Deliver a Unified View of Marketing Campaigns and Drive Faster Execution
ADBE
SAN JOSE, Calif. - August 28, 2024 - Today, Adobe (Nasdaq:ADBE) announced the general availability of Adobe Workfront Planning. Part of Adobe Workfront, an industry-leading enterprise work management application, this new offering connects fragmented workflows and data across marketing teams, with actionable insights that allow brands to execute campaigns with greater speed. Marketers have been under increasing pressure to deliver highly personalized customer experiences, without any material increase in resources. Workfront Planning addresses this by defining and creating the "metadata" of work, providing full visibility into day-to-day marketing operations. This effectively creates a "marketing system of record", a practice that has allowed other functions such as sales or finance to power planning and execution with data intelligence.
Instead of manually gathering details across teams, Workfront Planning allows marketers to quickly answer questions such as "How many campaigns are we running this year?" or "Which tactics are most frequently used in our campaigns?". Users have these actionable insights right at their fingertips, surfaced through both curated visualizations and a generative AI-powered conversational interface. This can dramatically shorten the time it takes to plan and launch new campaigns, removing the labor-intensive work of aligning teams on timing and objectives. Users can also accelerate time-to-market by leveraging generative AI to summarize information, keep marketing records up-to-date or quickly set up new campaigns.
"The daily work of the modern marketer has become increasingly complex, as different teams charge forward on individual campaigns without much visibility into the efforts of their colleagues," said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. "The net result is fragmented marketing operations where too much time is spent trying to align programs and stakeholders, a problem Workfront Planning solves by providing a centralized solution to plan campaigns, deliver marketing briefs and orchestrate work across teams."
Workfront Planning capabilities include:
Global brands from Deloitte and IPG Health (part of Interpublic Group) to NASCAR have used Workfront Planning to boost productivity and meet the rising demand for highly personalized marketing campaigns. The new offering is also having an impact on the Adobe Global Marketing Organization, by enabling teams to develop coordinated plans and gain full visibility into marketing activities. To see how Adobe built its marketing system of record, visit here.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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PR Contacts
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Disclaimer
Adobe Inc. published this content on 28 August 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on August 28, 2024 at 13:03:05 UTC.