TD SYNNEX Unveils Next Phase of Destination AI to Operationalize Partners' AI Strategies

Published: 2025-05-14 09:00:00 ET SNX

Published on 05/14/2025 at 09:00, updated on 05/14/2025 at 15:50

TD SYNNEX announced the next evolution of its global, industry-leading Destination AI?? program designed to modernize partners' go-to-market strategies and capitalize on the growing demand for AI-enabled solutions. As AI matures, the market is increasingly focusing on integrated, AI-enabled technologies across security, networking, storage, cloud and more.

This evolution requires a holistic approach to AI go-to-market strategies, emphasizing the importance of AI-ready infrastructure, hardware and other high-growth technologies. To navigate this shift, TD SYNNEX has strategically enhanced its global Destination AI?? framework to better support partners' AI strategies.

A key component of the updated framework is the Destination AI?? Solution Grid, a visual tool that connects partners with areas of AI opportunity aligned to their current capabilities and strategic goals. The new methodology coordinates with Destination AI??'s partner AI profiling, which identifies partners as Aware, Ready or Expert in AI.

It then maps AI-native and AI-enabled solutions from leading vendors and technology verticals onto a grid that reflects both the technical complexity of the solution and the sophistication of the sales play required. TD SYNNEX is also deepening its AI investments internally by prioritizing AI-focused training and upskilling for its co-workers, specifically through its Global Specialized Skills curriculum and newly launched class of internal Destination AI?? Champions who guide partners through their AI journey by serving as business outcomes-oriented AI experts.

The enhancements to Destination AI?? were previewed to partners at the 2025 High-Growth Conference in Los Angeles, Calif., including the new Destination AI?? Partner Assessment Tool -- a readiness evaluation exclusive to partners in North America that helps identify their current AI maturity and aligns them with appropriate solutions via the Solution Grid.

The assessment provides a guided entry point into the AI market based on technical capability and sales readiness.