Wix.com Ltd. Launches AI Visibility Overview with Full Generative Engine Optimization Support for AI-Powered Search

Published: 2025-07-16 09:50:38 ET WIX

Published on 07/16/2025 at 09:50

Wix.com Ltd. announced the launch of its AI Visibility Overview, a new solution that goes beyond traditional SEO tools, positioning brands for discoverability in the emerging era of large language models (LLM). As part of Wix's broader Generative Engine Optimization (GEO) initiative, this tool empowers users to understand, monitor, and actively improve how their brand appears in LLM-based search engines, such as ChatGPT, Gemini, Perplexity, and Claude, helping brands stay ahead as LLMs redefine the landscape of SEO and online discovery. Wix is the first CMS to offer this kind of AI visibility natively, setting a new benchmark for AI search optimization tools within website platforms. As LLMs become a key gateway for users seeking information and making decisions, visibility in AI-generated responses is quickly becoming essential for online success.

GEO offers visibility into how a brand is perceived and surfaced by leading AI models, transforming how businesses approach their presence in the age of generative AI. Fully integrated into Wix's SEO suite and accessible through the Analytics dashboard, GEO reflects Wix's response to the evolving nature of search, providing users with a wide view of how their brand and content are being surfaced and engaged with across AI-powered platforms. Capabilities of the AI Visibility Overview include: Manage AI citations & visibility: Users can track how often their website is cited by AI platforms in response to relevant queries, as well as add, or remove questions to better reflect their business. Monitor brand sentiment across LLMs: GEO empowers users to stay informed on how their brand is perceived by analyzing sentiment, perception, and positioning in AI-generated content.

Benchmark visibility and competitive context: Users can compare their AI visibility performance to competitors to gain a better understanding of how their visibility stacks up against industry peers, identify growth opportunities, and discover which other sources are being cited in similar contexts. Measure AI-driven traffic & query volume: Users can see how much traffic is driven to their site from AI platforms, as well as how frequently people ask about their brand or services in these engines.