Krispy Kreme : reg; Brazil Celebrates One-Year Anniversary with Expansion in São Paulo

Published: 2026-05-14 14:46:09 ET DNUT

Published on 05/14/2026 at 02:46 pm EDT

CHARLOTTE, N.C. and SÃO PAULO, BRAZIL -- Krispy Kreme® Brazil announced the expansion of its São Paulo footprint with two new Hot Light Theater Shops this year, marking the brand's one-year anniversary in the market and reflecting continued momentum in Krispy Kreme's international growth strategy. The first shop opened on May 6, 2026, with a second location planned for later this year.

The new locations will serve as both retail shops and production hubs, enabling the brand to deliver fresh doughnuts to even more consumers across the region. Each shop will feature signature offerings such as the iconic Original Glazed™ doughnut, along with localized flavors tailored to Brazilian tastes, including dulce de leche and cinnamon sugar.

"We're entering a new phase of our expansion in Brazil, focusing on strategic locations that allow us to bring the Krispy Kreme experience to new parts of the city. Hot Light Theater Shops play a central role by delivering the full brand experience while serving as key production hubs that supply other locations and support structured growth," said Krispy Kreme Brazil CEO João Luiz Marçola.

The new shops will expand Krispy Kreme Brazil's presence beyond its successful flagship shop in São Paulo, which currently supplies freshly made doughnuts to other locations throughout the city.

"As we continue to grow our international presence, we are excited to expand in Brazil, an important and high-performing market where we continue to see strong consumer demand," said Krispy Kreme CEO Josh Charlesworth. "This momentum reinforces the strength of our capital-light international franchise model as we work toward our goal of opening more than 100 new shops this year."

About Krispy Kreme

Headquartered in Charlotte, North Carolina, Krispy Kreme® is one of the world's most loved and recognized sweet treat brands. Our iconic Original Glazed® doughnut is universally known for its warm, melt-in-your-mouth experience. Krispy Kreme operates in over 40 countries through its network of fresh doughnut shops, partnerships with leading retailers, and a fast-growing e-commerce and delivery business. Our purpose-to touch and enhance lives through the joy our brand represents-is reflected in the care we have for our consumers, communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social media: X, Instagram, and Facebook.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including with relation to our business, prospects, future plans and strategies, and growth. Forward-looking statements can be identified by the use of forward-looking terminology, including terms such as "plan," "continue," "will," "goal," "work towards," or comparable terminology. Forward-looking statements are not a representation by us that the future plans, estimates, or expectations contemplated by us will be achieved. Many factors could cause our actual results to differ materially from those contained in forward-looking statements including, without limitation: food safety issues, including risks of food-borne illnesses, tampering, contamination, and cross-contamination; impacts from any material failure, inadequacy, or interruption of our information technology systems, including breaches or failures of such systems or other cybersecurity or data security-related incidents; our ability to execute our business strategy, including our turnaround plan and growth through international development with strategic partners and profitable expansion of our fresh delivery and digital channels; our ability to realize the anticipated benefits from past or potential future strategic transactions (including refranchising); failure by our franchisees, subfranchisees, or third-party service providers to operate effectively and in compliance with our standards and applicable law; any harm to our reputation or brand image; negative impacts on our business due to changes in consumer spending habits, consumer preferences, or demographic trends; our ability to open new and maintain existing shops and points of access both domestically and internationally; disruptions to our and our franchisees' supply chain, including the loss of or failure to perform by single-source or limited suppliers, vendors, distributors, or manufacturers; our significant indebtedness and our ability to meet the financial and other covenants under our credit facilities; changes in the cost of raw materials and fuel or other commodities, including due to import and export requirements (including tariffs), inflation, fluctuations in foreign exchange rates, or heightened geopolitical tensions (including the recent Iran conflict); our ability to recruit and retain key personnel; failure to develop or maintain effective internal control over financial reporting or disclosure controls and procedures; adverse regulatory actions or publicity concerning food or occupational safety, food quality, health, and other issues or regulatory investigations, enforcement actions, or material litigation; and other risks and uncertainties described under the heading "Risk Factors" in the Annual Report on Form 10-K for the year ended December 28, 2025 filed by Krispy Kreme, Inc. (the "Company") with the Securities and Exchange Commission (the "SEC") and in other filings the Company makes from time to time with the SEC. These forward-looking statements are made only as of the date of this document, and the Company undertakes no obligation to publicly update or revise any forward-looking statement whether as a result of new information, future events, or otherwise, except as may be required by law.

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Krispy Kreme Inc. published this content on May 14, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 14, 2026 at 18:45 UTC.