European Wax Center, Inc. Announces Executive Appointments

Published: 2025-07-16 09:35:31 ET EWCZ

Published on 07/16/2025 at 09:35

European Wax Center, Inc. announced that it has appointed Angela Jaskolski as Chief Operating Officer, effective August 18, 2025, and Kurt Smith as Chief Development Officer, effective July 22, 2025. Ms. Jaskolski and Mr. Smith will report to Chief Executive Officer Chris Morris. Ms. Jaskolski brings over two decades of executive-level experience in operations, field leadership and organizational performance across high-growth, multi-unit retail and service brands.

She most recently served as Chief Store Officer at Madison Reed, a fast-growing national hair care brand, where she drove substantial increases in average unit volume (AUV) and EBITDA, in addition to impactful improvement in both customer and team member experiences. Ms. Jaskolski will oversee Franchise Operations, Field Training, Learning and Development and Industry Engagement and will work closely with the executive team to drive operational efficiency and enhance center performance. Ms. Jaskolski most recently served as Chief Store Officer at Madison Reed, where she led the brand?s fast-growing Hair Color Bar channel, overseeing nearly 100 Hair Color Bar locations and driving significant performance gains, including increases in revenue, EBITDA and AUV.

Prior to joining Madison Reed, she was Chief Operating Officer at Thrive Pet Healthcare, where she provided strategic and operational leadership for over 300 pet hospitals and more than 10,000 team members nationwide. Previously, Ms. Jaskolski spent over six years at Self Esteem Brands, where she held multiple leadership roles, including Chief Operating Officer and President of Waxing the City. As Chief Operating Officer, she provided strategic oversight and drove the operating model across a portfolio of fitness, wellness and nutrition businesses.

During her tenure as President of Waxing the City, the company doubled its footprint, grew AUV and consistently delivered double-digit same-store sales growth. Earlier in her career, she held leadership roles at Regis Corporation, Pacifico?s Salons and Aveda, building deep industry expertise in customer experience, franchise development and field operations. Mr. Smith brings nearly 20 years of global leadership experience in franchise development, strategic planning and brand expansion across the consumer and retail sectors.

He most recently served as Vice President and General Manager of Pizza Hut Latin America and the Caribbean at Yum! Brands, where he partnered with franchisees across more than 25 markets to achieve record-high profitability and franchisee engagement. Mr. Smith will oversee all aspects of Business Development, Real Estate, Market Planning and Franchise Recruitment and work alongside the executive team to strengthen the Company?s franchisee network and execute its long-term development strategy.

Mr. Smith most recently served as Vice President and General Manager of Pizza Hut Latin America and the Caribbean at Yum! Brands, where he led a team overseeing nearly 1,500 restaurants across 26 markets, delivering record-setting system profits and driving double-digit digital growth. He previously held senior roles as Chief Growth Officer for Pizza Hut in Latin America & Iberia and Chief Growth Officer for Pizza Hut Middle East, Turkey & Africa, where he expanded the brand into new markets, strengthened franchise partnerships and drove record unit growth.

Earlier in his career at Yum! Brands, Mr. Smith held leadership roles in Pizza Hut US and Pizza Hut South Pacific. Before joining Yum!

Brands, he held roles at Bain & Company, Hewlett Packard and Deloitte.