Nextdoor and Freshpaint Announce Integration to Enable Healthcare Advertisers to Measure Hyperlocal Advertising Performance

Published: 2026-05-12 15:36:53 ET NXDR

Published on 05/12/2026 at 03:36 pm EDT

Nextdoor and Freshpaint announced a new integration that enables healthcare advertisers to measure the impact of hyperlocal advertising on real patient outcomes ? without compromising privacy or compliance. The integration connects Nextdoor's Ads Manager to Freshpaint's privacy-first platform, allowing healthcare marketing teams to form a direct, controlled link between neighborhood-level campaign performance and downstream patient actions like booked appointments, attended visits, and new patient volume.

With the Nextdoor-Freshpaint integration, healthcare marketers can unlock access to metrics that go beyond clicks and form fills, connecting their hyperlocal campaigns to bottom-funnel conversions so they can confidently double down on hyperlocal advertising as a measurable, scalable driver of patient acquisition. The integration delivers: Incremental local reach among verified household decision-makers not duplicated by search or other social platforms; Neighborhood-level attribution tied to specific service lines, zip codes, and campaigns ? not just clicks and impressions; PHI protection by default through server-side data collection with full governance and auditability; A single view of local growth from first neighborhood exposure to patient acquisition.

The Freshpaint-Nextdoor integration is available now. Healthcare advertisers interested in getting started can visit business.nextdoor.com to learn more.