HERSHEY'S KISSES AND POKEMON ARE BACK-AND THIS TIME, TEAM ROCKET WANTS IN

Published: 2026-05-11 12:35:14 ET HSY

Published on 05/11/2026 at 12:35 pm EDT

HERSHEY, Pa-- Hershey's Kisses is teaming up with The Pokemon Company International for another special-edition collection - and this year, things are getting a little villainous.

Fans can collect 151 Poke Ball foil designs in addition to 10 new foils, inspired by the beloved antagonists in the Pokemon world, Team Rocket.

In celebration of 30 years of Pokemon, the collection introduces a new narrative-driven experience, where Team Rocket is on a mission to steal every Hershey's Kisses foil design - and they're not keeping it a secret.

'Pokemon brings people together in ways few brands can - and that same joy of discovery lives in Hershey's chocolate,' said Carly Andrews, Associate Brand Manager at The Hershey Company (NYSE: HSY). 'With 151 Poke Ball foils and the addition of Team Rocket foils, this year's collection delivers our most fun, collectible Pokemon release yet.'

A Collectible Experience That Goes Beyond the Wrapper

Fans can follow along as the story unfolds across social, centered on the challenge of collecting all 151 Hershey's Kisses chocolates before Team Rocket does.

Earlier this month, Team Rocket temporarily took over Hershey's Instagram, posting in-character content about their ongoing hijinks and attempts to steal Hershey's Kisses chocolates. In addition, on May 12, Pokemon fans and families can scan the QR code on each pack to visit a digital collection hub - a place to track finds, follow the story and enter for a chance to win exclusive prizes.

Available in 9-oz share packs and 28-oz party bags at participating retailers nationwide, each of the Hershey's Kisses chocolates collected becomes part of the fun, turning everyday chocolate moments into a shared experience rooted in fandom, play and discovery.

More Ways to Play from the Hershey Company

This summer, Pirate's Booty is bringing Pokemon fun to snack time with Pikachu-shaped puffs and three unique pack designs. Each pack will include a different 'Who's That Pokemon' challenge and access to downloadable activities for the whole family.

This partnership brings together Pokemon and Pirate's Booty's better-for-you credentials - making back-to-school season more exciting for both kids and parents.

Follow along with the Hershey's brand on Instagram and Pirate's Booty brand on Instagram.

FAQs

What is the Hershey's Kisses x Pokemon collection?

A limited-time release of Hershey's Kisses chocolates featuring 151 collectible Pokemon foil designs, including 10 new Team Rocket foils.

What's new this year?

The 2026 launch introduces Team Rocket to the storyline, along with new Hershey's Kisses foil designs and an interactive digital experience.

What is the Team Rocket takeover?

Earlier this month, Team Rocket temporarily took over Hershey's Instagram, posting in-character content about their attempts to steal the Hershey's Kisses.

Is there a digital experience?

Yes. On May 12, fans can scan the on-pack QR code to access a digital collection hub where they can track their collection, follow the story and enter for a chance to win the Hershey's Kisses x Pokemon grand prize and exclusive collectibles.

What makes this experience unique?

Each Hershey's Kisses chocolate collected becomes part of a larger, interactive experience - turning everyday chocolate moments into a shared journey rooted in fandom, play and discovery.

When and where will the products be available?

Pokemon Hershey's Kisses are available in 9-oz share packs and 28-oz party bags at participating retailers while supplies last.

Will the products be restocked?

No. These are limited-time offerings available while supplies last.

Are Hershey's and Pokemon partnering on anything else this year?

Yes! Pirate's Booty is also celebrating 30 years of Pokemon with a limited-time release of Pikachu shaped puffs featuring interactive packaging and Pokemon-themed activities.

What makes this product unique?

The collection includes three unique pack designs with a different 'Who's That Pokemon?' activity on the back of each pack, in addition to access to fun, downloadable activities for families.

Where can I find the activities?

Fans can visit the Pirate's Booty website for downloadable activities like word searches, object finds and coloring pages. Completing the experiences unlocks a bonus surprise activity.

When will Pirate's Booty Pokemon be available?

The product will be available nationwide this summer in 8-count cartons and 17-oz club bags.

Pricing is at the sole discretion of the retailer.

About The Hershey Company

The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues.

Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil.

For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education.

To learn more visit www.thehersheycompany.com.

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About The Pokemon Company International

The Pokemon Company International manages the Pokemon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokemon Trading Card Game, the animated TV series, home entertainment, and the official Pokemon website. Pokemon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com

SOURCE The Hershey Company