Hilton Launches 2026 Global Booking Incentive to Celebrate Travel Advisor Appreciation Month

Published: 2026-05-04 11:30:27 ET HLT

Published on 05/04/2026 at 11:30 am EDT

MCLEAN, Va. - Hilton today announced the launch of its 2026 Travel Advisor Appreciation Booking Incentive Contest, designed to recognize and reward the invaluable role travel advisors play in creating seamless, memorable experiences for travelers around the world.

* Global contest gives travel advisors the chance to win Hilton Honors Points for completed hotel stays

* Hilton today announced the launch of its 2026 Travel Advisor Appreciation Booking Incentive Contest.

* Now through August 31, 2026, global travel advisors can enter for a chance to win Hilton Honors Points throughout the promotional period.

* Throughout the promotion, four monthly prizes will be awarded, including one (1) Grand Prize of 250,000 Hilton Honors Points, two (2) 100,000 Hilton Honors Points awards and one (1) 50,000 Hilton Honors Points award.

Now through August 31, 2026, global travel advisors can enter for a chance to win Hilton Honors Points throughout the promotional period. To participate, travel advisors first need to book reservations for customers through approved channels including travelagents.hilton.com, Hilton.com sites, the Global Distribution System (GDS) or wholesalers. Following each successful booking, travel advisors can then submit booking details and complete this entry form. Multiple entries are encouraged and not limited.

Throughout the promotion, four monthly prizes will be awarded, recognizing entries from the previous month. Monthly prizes will include:

One (1) Grand Prize of 250,000 Hilton Honors Points

Two (2) 100,000 Hilton Honors Points awards

One (1) 50,000 Hilton Honors Points award

'Travel advisors play a critical role in connecting travelers with our expansive global portfolio,' said John Ryan, vice president, Global Travel Partnerships, Hilton. 'This booking incentive is our way of saying thank you - by rewarding advisors for the business they drive and recognizing their continued leadership in shaping exceptional travel experiences.'

'At Hilton, the stay truly starts with the travel advisor,' said Jody Mattice, director, Travel Partner and Advisor Programs, Hilton. 'This global incentive is designed to celebrate their dedication, encourage continued engagement and provide meaningful rewards for the trust they place in Hilton when booking for their clients.'

For additional details and to enter the Travel Advisor Appreciation Contest, visit hiltoncontenthub.com/travel-advisor-appreciation.

Hilton Honors, Hilton's award-winning guest loyalty program, gives travelers instant access to benefits including members-only discounts, waived resort fees on rewards stays, complimentary Wi-Fi and more. The program is free to join, and travelers can enroll online at hiltonhonors.com.

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. Open to all Hilton Worldwide Sales Travel Advisor Partners with a valid IATA, TIDS, ARC, TSI, CLIA, ERSP, SATO, or TRUE membership number. Begins 5/1/2026 and ends 8/31/2026. Odds of winning depends on number of entries received. Monthly prizes: one Grand Prize of 250,000 Hilton Honors Points, two prizes of 100,000 Hilton Honors Points, and one prize of 50,000 Hilton Honors Points. The Travel Advisor Appreciation Sweepstakes is sponsored by Hilton Domestic Operating Company Inc., 7930 Jones Branch Drive, McLean, VA 22102. Additional terms, conditions & restrictions apply. See complete Official Rules at travelagents.hilton.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 27 world-class brands comprising more than 9,100 properties and over 1.3 million rooms, in 143 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World's Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.