SAP continues recovery attempt on positive Sapphire signals

SAP.DE

Published on 05/15/2026 at 03:48 am EDT

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FRANKFURT (dpa-AFX) - SAP shares continued their recovery on Friday, rebounding from the mid-week lows not seen since April 2024. In a weak overall market environment, the Walldorf-based company's stock extended the previous day's gains by more than two percent.

DZ Bank analyst Armin Kremser drew a largely positive conclusion from the Sapphire corporate conference: 'SAP is following through on its strategy: at Sapphire, the company underpinned its claim to be the central AI/data platform at the ERP core.' ERP serves as the central control unit for many companies. According to Kremser, AI is currently 'primarily an adoption topic rather than a significant revenue driver at this stage.'

If SAP can demonstrate convincing AI adoption among its customers in the coming quarters, it would also push concerns regarding AI-driven displacement into the background. The entire software industry has suffered significantly from such fears in recent months./ag/jha/