RaceWay Selects PAR Technology to Power its New Rewards Program

Published: 2025-07-16 08:20:43 ET PAR

Published on 07/16/2025 at 08:20

raceWay selected PAR®? Technology Corporation as its technology partner for the launch of its new customer loyalty program, RaceWay Rewards. Built on PAR Retail??, PAR's platform purpose-built for convenience and fuel retail, this new program looks to reward and engage RaceWay's network of loyal customers.

With locations in 11 states, RaceWay has been the trusted destination for convenience, quality, and great service for over 80 years. And with the launch of their first loyalty program, RaceWay Rewards, the company is taking its "hometown store" experience to the next level. This innovative loyalty program leverages advanced technology to deliver personalized, seamless experiences and exclusive deals to customers.